{"title":"Series: Routledge Introductions to English for Specific Purposes","description":"\u003cp\u003eThe \u003cstrong\u003eRoutledge Introductions to English for Specific Purposes\u003c\/strong\u003e series offers tailored insights into specialised language use across diverse fields such as business, technology, finance, and more. Readers will find clear, focused guidance on mastering the vocabulary and communication styles essential to professional and academic contexts.\u003c\/p\u003e\n\n\u003cp\u003eEach volume provides a thoughtful exploration of language within its specific domain, supporting deeper understanding and practical application. Whether delving into computing terminology or the language of investment, this series equips readers with the tools to engage confidently and effectively in specialised English.\u003c\/p\u003e","products":[{"product_id":"introducing-course-design-in-english-for-specific-purposes-by-lindy-woodrow-9781138100657","title":"Introducing Course Design in English for Specific Purposes","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eIntroducing Course Design in English for Specific Purposes\u003c\/em\u003e is an accessible and practical introduction to the theory and practice of developing ESP courses across a range of disciplines. The book covers the development of courses from needs analysis to assessment and evaluation, and also comes with samples of authentic ESP courses provided by leading ESP practitioners from a range of subject and global contexts. Included in this book are:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eThe basics of ESP course design\u003c\/li\u003e\n    \u003cli\u003eThe major current theoretical perspectives on ESP course design\u003c\/li\u003e\n    \u003cli\u003eTasks, reflections, and glossary to help readers consolidate their understanding\u003c\/li\u003e\n    \u003cli\u003eResources for practical ESP course development\u003c\/li\u003e\n    \u003cli\u003eExamples of authentic ESP courses in areas such as business, aviation, and nursing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eIntroducing Course Design in English for Specific Purposes\u003c\/em\u003e is essential reading for pre-service and in-service teachers, and students studying ESP and applied linguistics.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47606295658732,"sku":"9781138100657","price":376.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781138100657-introducing-course-design-in-english-for-specific-purposes.jpg?v=1778149530"},{"product_id":"introducing-english-for-specific-purposes-by-laurence-anthony-9781138936645","title":"Introducing English for Specific Purposes","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eIntroducing English for Specific Purposes\u003c\/em\u003e presents the key concepts and practices of ESP in a modern, balanced, and comprehensive way. This book defines ESP and shows how the approach plays a crucial role in the world of English language teaching. Explaining how needs analysis, language and learning objectives, materials and methods, and evaluation combine to form the four main pillars of ESP, the book includes:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003ePractical examples that illustrate how the core theories and practices of ESP can be applied in real-world academic and occupational settings.\u003c\/li\u003e\n    \u003cli\u003eDiscussion of some of the most hotly debated issues in ESP.\u003c\/li\u003e\n    \u003cli\u003eInsights on how ESP courses can be organized and integrated to form a complete program.\u003c\/li\u003e\n    \u003cli\u003eReflection boxes, practical tasks, extension research questions, and resources for further reading in each chapter.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eIntroducing English for Specific Purposes\u003c\/em\u003e serves as an ideal textbook for graduate and advanced undergraduate students studying courses on English for Specific Purposes or English for Academic Purposes, as part of degrees in English for Specific Purposes, Education, ELT, Applied Linguistics, TESOL or TEFL. This comprehensive publication is also an invaluable reference resource for pre-service and in-service teachers of ESP, and for English program managers and administrators.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47606296871148,"sku":"9781138936645","price":341.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/2af67d95dc201690b8b4330bcd541f50.jpg?v=1778192942"},{"product_id":"introducing-genre-and-english-for-specific-purposes-by-sunny-hyon-9781138793415","title":"Introducing Genre and English for Specific Purposes","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eGenre analysis has become a key approach within the field of English for Specific Purposes and helps students understand particular language use patterns in target contexts.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eIntroducing Genre and English for Specific Purposes\u003c\/em\u003e provides an overview of how genre has been conceptualised and applied in ESP, as well as the features that distinguish ESP genre research and teaching from those of other genre schools.\u003c\/p\u003e\n\n\u003cp\u003eThe macro and micro aspects of ESP genre-based pedagogy are also analysed and include: different possibilities for planning and designing an ESP genre-based course; the concrete, micro aspects of materials creation; and how genres can be learned through play.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eIntroducing Genre and English for Specific Purposes\u003c\/em\u003e is essential reading for students and pre-service teachers who are studying Genre, English for Specific Purposes or language teaching methodologies.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47606296903916,"sku":"9781138793415","price":376.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781138793415-introducing-genre-and-english-for-specific-purposes.jpg?v=1778149575"}],"url":"https:\/\/bookhero.co.nz\/collections\/series-routledge-introductions-to-english-for-specific-purposes.oembed","provider":"Book Hero","version":"1.0","type":"link"}