{"title":"Series: Routledge Corporate Communication Series","description":"\u003cp\u003eThe \u003cstrong\u003eRoutledge Corporate Communication Series\u003c\/strong\u003e offers insightful perspectives on the dynamics of business, finance, and communication strategy. Readers can explore themes that intersect with philosophy, psychology, and entrepreneurship, gaining a nuanced understanding of how corporate narratives and values shape markets and society.\u003c\/p\u003e\n\n\u003cp\u003eRich in interdisciplinary approaches, this series also touches on areas like technology, history, and culture, appealing to those who seek thoughtful analysis alongside practical insights. Whether examining investment principles or the subtle art of message crafting, these works invite reflection on the forces that influence organisational success and public perception.\u003c\/p\u003e","products":[{"product_id":"the-customer-century-by-anders-gronstedt-9780415921992","title":"The Customer Century","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eBased on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book provides keys to thriving in the upcoming \u003cem\u003eCustomer Century\u003c\/em\u003e.\u003c\/p\u003e\n\n\u003cp\u003eCompanies must learn to integrate communications three dimensionally: externally with key customers, vertically between senior management and front-line workers, and horizontally across departments.\u003c\/p\u003e\n\n\u003cp\u003ePacked with hands-on advice, this book is an essential guide to success in the \u003cem\u003eCustomer Century\u003c\/em\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47607924359404,"sku":"9780415921992","price":341.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/6a135a9e44b5f6974682355a14e50daa.jpg?v=1778186435"}],"url":"https:\/\/bookhero.co.nz\/collections\/series-routledge-corporate-communication-series.oembed","provider":"Book Hero","version":"1.0","type":"link"}