{"title":"Series: New Directions in Ethnography","description":"\u003cp\u003e\u003cstrong\u003eNew Directions in Ethnography\u003c\/strong\u003e offers a compelling blend of insightful perspectives that cross traditional boundaries of philosophy, psychology, finance, history, and more. Readers can explore innovative approaches to understanding human behaviour, culture, and societal systems through richly detailed ethnographic study.\u003c\/p\u003e\n\n\u003cp\u003eThis series invites thoughtful reflection on contemporary issues, from finance and technology to health and travel, all while maintaining a profound respect for narrative depth and analytical clarity. It is ideal for those seeking fresh, interdisciplinary viewpoints grounded in real-world contexts.\u003c\/p\u003e","products":[{"product_id":"homegirls-by-norma-mendoza-denton-9780631234906","title":"Homegirls","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn this ground-breaking new book on the Nortena and Surena (North\/South) youth gang dynamic, cultural anthropologist and linguist Norma Mendoza-Denton looks at the daily lives of young Latinas and their innovative use of speech, bodily practices, and symbolic exchanges that signal their gang affiliations and ideologies.\u003c\/p\u003e\n\n\u003cp\u003eHer engrossing ethnographic and sociolinguistic study reveals the connection of language behaviour and other symbolic practices among Latina gang girls in California, and their connections to larger social processes of nationalism, racial\/ethnic consciousness, and gender identity.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eHomegirls\u003c\/em\u003e offers an engrossing account of the Norte and Sur girl gangs - the largest Latino gangs in California. It traces how elements of speech, bodily practices, and symbolic exchanges are used to signal social affiliation and come together to form youth gang styles.\u003c\/p\u003e\n\n\u003cp\u003eThe book explores the relationship between language and the body: one of the most striking aspects of the tattoos, make-up, and clothing of the gang members. Unlike other studies, which focus on violence, fighting, and drugs, Mendoza-Denton delves into the commonly-overlooked cultural and linguistic aspects of youth gangs.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47430855033068,"sku":"9780631234906","price":83.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780631234906.jpg?v=1774558295"}],"url":"https:\/\/bookhero.co.nz\/collections\/series-new-directions-in-ethnography.oembed","provider":"Book Hero","version":"1.0","type":"link"}