{"title":"Series: New Agendas in Communication Series","description":"\u003cp\u003e\u003cstrong\u003eNew Agendas in Communication Series\u003c\/strong\u003e explores contemporary ideas at the intersection of society, culture, and knowledge. This collection invites readers to engage with fresh perspectives across diverse fields such as \u003cem\u003ephilosophy, psychology, business, and technology\u003c\/em\u003e, challenging conventional wisdom and sparking thoughtful dialogue.\u003c\/p\u003e\n\n\u003cp\u003eFrom incisive studies in finance and history to imaginative ventures in children's literature and graphic novels, the series offers a rich tapestry of themes. Expect writings that illuminate the nuances of communication in a rapidly changing world, appealing to curious minds eager to understand complex ideas through innovative lenses.\u003c\/p\u003e","products":[{"product_id":"strategic-communication-9781138184787","title":"Strategic Communication","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe focus of this book is \u003cem\u003eStrategic Communication\u003c\/em\u003e. Communication can be defined as strategic if its development and\/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioural, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields.\u003c\/p\u003e\n\n\u003cp\u003eThis volume collects the work and ideas of scholars who cover the spectrum of strategic communication from source to message to audience to channel to effects. \u003cem\u003eStrategic Communication\u003c\/em\u003e offers new perspectives across contexts and is rooted firmly in the rich research traditions of persuasion and media effects. Spanning multiple disciplines and written to appeal to a large audience, this book will be found in the hands of researchers, graduate students, and students doing interdisciplinary coursework.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47607820484844,"sku":"9781138184787","price":376.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9014646d74cdeb41d0e8c8beffef0720.jpg?v=1778187573"},{"product_id":"strategic-communication-9781138184794","title":"Strategic Communication","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe focus of this book is \u003cem\u003eStrategic Communication\u003c\/em\u003e. Communication can be defined as strategic if its development and\/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioural, persuasive, or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields.\u003c\/p\u003e\n\n\u003cp\u003eThis volume collects the work and ideas of scholars who cover the spectrum of strategic communication from source to message to audience to channel to effects. \u003cem\u003eStrategic Communication\u003c\/em\u003e offers new perspectives across contexts and is rooted firmly in the rich research traditions of persuasion and media effects. Spanning multiple disciplines and written to appeal to a large audience, this book will be found in the hands of researchers, graduate students, and students doing interdisciplinary coursework.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47607820714220,"sku":"9781138184794","price":118.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781138184794-strategic-communication.jpg?v=1778174790"}],"url":"https:\/\/bookhero.co.nz\/collections\/series-new-agendas-in-communication-series.oembed","provider":"Book Hero","version":"1.0","type":"link"}