{"title":"Series: Essential Guides","description":"\u003cp\u003eThe \u003cstrong\u003eEssential Guides\u003c\/strong\u003e series offers readers a clear and accessible path through diverse fields such as philosophy, finance, health, and technology. Each title delivers expert insights and practical knowledge, whether exploring complex ideas or providing trusted advice for everyday challenges.\u003c\/p\u003e\n\n\u003cp\u003eFrom deepening understanding in psychology and business to inspiring adventure and wellness, these guides invite curiosity and learning at any stage. Carefully curated to inform and engage, the series suits seekers of both thoughtful reflection and hands-on skills.\u003c\/p\u003e","products":[{"product_id":"the-essential-guide-to-business-for-artists-and-designers-by-alison-branagan-9781350153899","title":"The Essential Guide to Business for Artists and Designers","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThis second edition of the best-selling, comprehensive handbook \u003ci\u003eThe Essential Guide to Business for Artists and Designers\u003c\/i\u003e will appeal to a wide range of artists, makers, designers, and photographers looking to set up and establish an arts practice or design business within the visual arts and creative industries.\u003c\/p\u003e\n\n\u003cp\u003eWith fully revised content, three new chapters, and profiles of contemporary artists and designers from around the world, this guide leads the reader through the most important aspects of setting up and growing a profitable enterprise.\u003c\/p\u003e\n\n\u003cp\u003eProviding the vital knowledge and tools to develop a vision and achieve business growth, topics include:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eBuilding networks and successful negotiation tactics\u003c\/li\u003e\n    \u003cli\u003ePromoting an engaging social media presence\u003c\/li\u003e\n    \u003cli\u003eBusiness planning and money management\u003c\/li\u003e\n    \u003cli\u003eOverview of legal, tax and intellectual property issues\u003c\/li\u003e\n    \u003cli\u003eSetting up a website and trading online\u003c\/li\u003e\n    \u003cli\u003eExploiting innovation and future trends\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAs well as specially tailored enterprise exercises and useful diagrams, this latest edition features apt quotations and indispensable resources including an extensive glossary and a list of key professional bodies and organisations based in the UK, USA, Canada, Australia, and South America.\u003c\/p\u003e\n\n\u003cp\u003eThis handbook is printed in a dyslexic-friendly font and includes new illustrated mind maps and colour pictures throughout.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47464317321452,"sku":"9781350153899","price":76.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781350153899-the-essential-guide-to-business-for-artists-and-designers.jpg?v=1775047034"}],"url":"https:\/\/bookhero.co.nz\/collections\/series-essential-guides.oembed","provider":"Book Hero","version":"1.0","type":"link"}