{"title":"Series: Critical Perspectives on Business and Management","description":"\u003cp\u003eThe \u003cem\u003eCritical Perspectives on Business and Management\u003c\/em\u003e series offers thought-provoking insights into the complex dynamics of commerce, leadership, and societal impact. Spanning disciplines from finance and entrepreneurship to psychology and ethics, these works challenge conventional wisdom and invite readers to reconsider established business practices and theories.\u003c\/p\u003e\n\n\u003cp\u003eDrawing on diverse fields including history, technology, and philosophy, the collection encourages a deeper understanding of the forces shaping modern management. Ideal for those seeking to explore the intersection of business with broader cultural and economic contexts, this series provides a rich foundation for critical reflection and informed decision-making.\u003c\/p\u003e","products":[{"product_id":"management-information-systems-9780415728096","title":"Management Information Systems","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThis new four-volume collection brings together the vast body of literature on \u003cem\u003eManagement Information Systems\u003c\/em\u003e, focusing, in particular, on seminal works in the field and notable new developments.\u003c\/p\u003e\n\n\u003cp\u003eAs such, the collection will be welcomed as a useful guide for MIS researchers, including PhD students and academics trying to obtain a better grasp of the field.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47606602662124,"sku":"9780415728096","price":2703.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780415728096-management-information-systems.jpg?v=1778154701"},{"product_id":"marketing-research-9780415449120","title":"Marketing Research","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe essence of successful and sustainable marketing practice is founded on an understanding of existing and potential consumers. As marketing has grown around this principle, so the subdiscipline—and industry—of marketing research has flourished.\u003c\/p\u003e\n\n\u003cp\u003eThis new four-volume collection in the Routledge Major Works series, \u003cem\u003eCritical Perspectives on Business and Management\u003c\/em\u003e, meets the need for an authoritative, up-to-date, and comprehensive reference work synthesizing its voluminous literature. Indeed, the sheer scale of the growth in related research output—and the breadth of the field—makes this collection especially timely and welcome.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eMarketing Research\u003c\/em\u003e provides the most comprehensive collection of classic and contemporary contributions on the subject to date. It facilitates ready access to the most influential and important works across the field, combining theoretical and practical perspectives to encourage a broader appreciation of marketing research and the mutual influences within it.\u003c\/p\u003e\n\n\u003cp\u003eDrawing on expertise garnered in both the academy and in practice, \u003cem\u003eMarketing Research\u003c\/em\u003e has been co-edited by David Birks, a leading scholar in the field (and co-author of Europe's most successful marketing research textbook, now in its third edition), and Tim Macer, an international marketing research consultant and commentator.\u003c\/p\u003e\n\n\u003cp\u003eThe collection is fully indexed and has a comprehensive introduction, newly written by the editors, which places the material in its historical and intellectual context. It is an essential work of reference and is destined to be valued by scholars and students—as well as practitioners in the field—as a vital one-stop research resource.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47606682845420,"sku":"9780415449120","price":1939.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780415449120-marketing-research.jpg?v=1778155425"},{"product_id":"operations-management-9780415249249","title":"Operations Management","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eOperations Management\u003c\/em\u003e is concerned with the fundamental activity of organisations - how they provide goods and services. As one of the earliest branches of business and management studies, the increase in international competition has seen a resurgence of interest in the development of the operations management field.\u003c\/p\u003e\n\n\u003cp\u003eThis collection is international in scope and addresses the four key areas of the subject:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003ethe foundations of operations management\u003c\/li\u003e\n  \u003cli\u003ethe interaction between operations and strategy\u003c\/li\u003e\n  \u003cli\u003ethe role of technology\u003c\/li\u003e\n  \u003cli\u003e'Japanization' and 'just in time' techniques\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWith a new introduction providing an overview of the key concepts, and an extensive index, this collection will prove an invaluable reference tool and teaching aid.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47607309205740,"sku":"9780415249249","price":1880.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780415249249-operations-management.jpg?v=1778160836"}],"url":"https:\/\/bookhero.co.nz\/collections\/series-critical-perspectives-on-business-and-management.oembed","provider":"Book Hero","version":"1.0","type":"link"}