{"title":"Series: Basics Fashion Management","description":"\u003cp\u003eThe \u003cstrong\u003eBasics Fashion Management\u003c\/strong\u003e series offers a clear introduction to the essential principles shaping the fashion industry today. Readers will find practical insights into brand development, consumer behaviour, and sustainable practices, making it a valuable resource for aspiring professionals and anyone curious about the business behind fashion.\u003c\/p\u003e\n\n\u003cp\u003eBlending theory with real-world examples, these books explore the dynamic relationship between creativity and commerce. With a focus on strategic thinking and industry trends, the series provides a thoughtful foundation in managing fashion enterprises in a global context.\u003c\/p\u003e","products":[{"product_id":"fashion-buying-by-clare-mcturk-9781350280571","title":"Fashion Buying","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eWhat do fashion buyers do? How do they think? What does forecasting trends or planning a range actually entail? How can they shape the future of fashion?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFeaturing new interviews and analysis of the most up-to-date industry figures and trends, this 3rd edition has all you need to get up-to-speed on the people, processes, and practicalities of buying in the fashion industry today.\u003c\/p\u003e\n\n\u003cp\u003eIllustrated with colour diagrams and fashion photographs, five to-the-point chapters break down the key areas of fashion buying: the role of the buyer; buying inspiration; suppliers and sourcing; range and merchandise planning; and current industry trends. Tips, summaries, questions, and activities help you apply your knowledge throughout the book.\u003c\/p\u003e\n\n\u003cp\u003eAll-new case studies and interviews put each chapter into professional context, giving an insight into the leaders in the global fashion trade. You’ll also find new coverage of the changing retail landscape, as well as additional coverage of pricing and costing, supported with in-depth exercises. The book concludes by looking to future trends, including sustainability, social media and AI, fashion technology, and digital fashion.\u003c\/p\u003e\n\n\u003cp\u003eBringing together the authors’ more than 40 years’ combined industry experience, \u003cem\u003eFashion Buying\u003c\/em\u003e is ideal for students of fashion design, marketing, buying, and management ready to shape the future of fashion.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47430684606700,"sku":"9781350280571","price":54.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781350280571.jpg?v=1774558741"},{"product_id":"a-practical-guide-to-the-fashion-industry-by-virginia-grose-9781350079670","title":"A Practical Guide to the Fashion Industry","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eHighlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and branding to help you quickly get to grips with the business side of fashion. Examining traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers, interviews and case studies give insight into the realities of this competitive industry.\u003c\/p\u003e\n\n\u003cp\u003eThis second edition has all new case studies, interviews and projects as well as coverage of sustainable practice, the use of social media, the circular economy and slow fashion. There’s also more on digital storytelling, online and offline retailing and elements of retail entertainment for customers, plus the impact of fast fashion throughout the industry.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47462605390060,"sku":"9781350079670","price":49.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781350079670-a-practical-guide-to-the-fashion-industry.jpg?v=1775018047"},{"product_id":"an-introduction-to-fashion-retailing-by-dimitri-koumbis-9781350098275","title":"An Introduction to Fashion Retailing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIf you’re taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In \u003cem\u003eAn Introduction to Fashion Retailing\u003c\/em\u003e, he’ll walk you through everything from the history of retail design, to the intricacies of consumer behaviour, fast fashion and corporate social responsibility. You’ll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estée Lauder and ASOS.\u003c\/p\u003e\n\n\u003cp\u003eThis revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There’s also a whole new chapter introducing visual merchandising, expanding on the importance of the store’s overall design and visual representation of products.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47595681874156,"sku":"9781350098275","price":54.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781350098275-an-introduction-to-fashion-retailing.jpg?v=1777901337"},{"product_id":"fashion-promotion-by-gwyneth-moore-9781350090279","title":"Fashion Promotion","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eFashion Promotion\u003c\/i\u003e is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods.\u003c\/p\u003e\n\n\u003cp\u003eTopics covered include developing a brand from an original idea, the impact of influencers and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations.\u003c\/p\u003e\n\n\u003cp\u003eFrom marketing, PR, and collaboration to creating brand visuals, \u003ci\u003eFashion Promotion\u003c\/i\u003e guides readers through the ways in which any brand, large or small, can embrace the opportunities brought about by developments in digital communication to engage with consumers in new and exciting ways.\u003c\/p\u003e\n\n\u003cp\u003eThe new edition covers the impact of mobile on fashion retail transactions and marketing, the role of virtual and augmented reality, and the increasing importance of sustainable production and distribution.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47596387205356,"sku":"9781350090279","price":54.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781350090279-fashion-promotion.jpg?v=1777923392"},{"product_id":"visual-merchandising-for-fashion-by-jonathan-baker-9781350071599","title":"Visual Merchandising for Fashion","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWhere do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product.\u003c\/p\u003e\n\n\u003cp\u003eAs part of the \u003cem\u003eBasics Fashion Management\u003c\/em\u003e series, Bailey and Baker introduce the principles underpinning successful visual merchandising using examples from budget, mid-range and luxury brands. These real-world examples take the form of detailed case studies and interviews, providing hands-on advice from all levels of industry.\u003c\/p\u003e\n\n\u003cp\u003eThis revised edition includes additional coverage of online visual merchandising, lighting techniques, mannequin dressing and integrating technology into displays.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47601232412908,"sku":"9781350071599","price":54.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/920a0c22740724c74db84fcca340cf53.jpg?v=1778036729"}],"url":"https:\/\/bookhero.co.nz\/collections\/series-basics-fashion-management.oembed","provider":"Book Hero","version":"1.0","type":"link"}