{"title":"Series: Architectural Design Primer","description":"\u003cp\u003eThe \u003cstrong\u003eArchitectural Design Primer\u003c\/strong\u003e series offers insightful explorations into the principles and practices that shape thoughtful and innovative design. Readers will find a blend of theoretical foundations and practical approaches, appealing to those curious about the intersection of creativity, structure, and human experience.\u003c\/p\u003e\n\n\u003cp\u003eCovering diverse themes from aesthetics to functionality, this collection invites reflection on how design influences both personal and communal spaces. Whether you seek to deepen your understanding or challenge conventional perspectives, these works provide a compelling starting point for architectural inquiry.\u003c\/p\u003e","products":[{"product_id":"the-embodied-image-by-juhani-pallasmaa-9780470711903","title":"The Embodied Image","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eThe Embodied Image: Imagination and Imagery in Architecture\u003c\/i\u003e by \u003cb\u003eJuhani Pallasmaa\u003c\/b\u003e explores how artistic and architectural effects are evoked, mediated, and experienced through poeticised images. These images are lived experiences that occur in ‘the flesh of the world’, becoming a part of us, while we simultaneously project aspects of ourselves onto a conceived space, object, or event. Artistic images possess a life and reality of their own, evolving through unexpected associations rather than through rational and causal logic. Though images are often considered as retinal pictures, profound poetic images are multi-sensory and engage us in an embodied and emotive manner.\u003c\/p\u003e\n\n\u003cp\u003eTypically, architecture is analysed and taught as a discipline focused on articulating space and geometry. However, its mental impact significantly arises from its image quality, which integrates various aspects and dimensions of experience into a singular, internalised, and remembered entity. The material reality of architecture fuses with our mental and imaginative realms.\u003c\/p\u003e\n\n\u003cp\u003eThe book is organised into five main parts, each examining different aspects: the image in contemporary culture; language, thought, and the image; the many faces of the image; the poetic image; and finally, the architectural image. \u003ci\u003eThe Embodied Image\u003c\/i\u003e is illustrated with over sixty paired images, diverse in subject matter. These range from scientific images to historic artistic and architectural masterpieces. Artworks included span from Michelangelo and Vermeer to Gordon Matta-Clark, while the architectural discourse encompasses Modern Masters such as Mies van der Rohe, Le Corbusier, and Alvar Aalto, along with significant contemporary works by Steven Holl and Daniel Libeskind.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47464316403948,"sku":"9780470711903","price":75.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780470711903-the-embodied-image.jpg?v=1775046913"},{"product_id":"the-thinking-hand-by-juhani-pallasmaa-9780470779293","title":"The Thinking Hand","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn this book, Pallasmaa progresses his case for a multi-sensory approach to architecture, espoused in \u003cem\u003eThe Eyes of the Skin\u003c\/em\u003e, by taking a wider view of the role of embodiment in human existential reactions, experiences, and expressions as well as the processes of making and thinking.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Thinking Hand\u003c\/em\u003e is a metaphor for the characteristic independence and autonomous activity of all our senses as they constantly scan the physical world. Many of our most crucial skills are internalised as automatic reactions that we are not consciously aware of. Even in the case of learning skills, the sequence of movements in a task is internalised and embodied rather than understood and remembered intellectually.\u003c\/p\u003e\n\n\u003cp\u003ePrevailing educational philosophies continue to emphasise conceptual, intellectual, and verbal knowledge over this tacit and non-conceptual wisdom of our embodied processes, which is so essential to our experience and understanding of the physical and the built.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47600485400812,"sku":"9780470779293","price":80.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/bf37f0285a9b48b861497c1452f730fb.jpg?v=1778020251"}],"url":"https:\/\/bookhero.co.nz\/collections\/series-architectural-design-primer.oembed","provider":"Book Hero","version":"1.0","type":"link"}