{"title":"Scott Duke Kominers","description":"\u003cp\u003eScott Duke Kominers is a distinguished author whose works span the fascinating intersection of technology, economics, and societal change. His expertise is reflected in his writings, which are accessible to both academic audiences and curious minds eager to grasp complex topics. Kominers brings clarity and insight to his subject matter, often focusing on how innovative concepts such as tokenisation can transform various fields.\u003c\/p\u003e\n\n\u003cp\u003eIn his book, \u003cem\u003eThe Everything Token\u003c\/em\u003e, Kominers takes readers on an enlightening journey through the world of tokens—a contemporary subject with profound implications for finance, business, and legal frameworks. This book is a must-read for anyone interested in the evolving landscapes of digital currency and blockchain technology.\u003c\/p\u003e\n\n\u003cp\u003eKnown for his thorough research and engaging narrative style, Scott Duke Kominers makes learning an enjoyable endeavour. Whether you are an academic professional or a lifelong learner, Kominers’ works offer valuable perspectives that deepen your understanding of modern economic and technological developments.\u003c\/p\u003e","products":[{"product_id":"the-everything-token-by-steve-kaczynski-9780241692035","title":"The Everything Token","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eAn essential guide to NFTs and how widely they affect how we connect, create, and sell online in an ever-evolving society.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Everything Token\u003c\/em\u003e cuts through the clutter and lays out a blueprint of what you can learn from that top 1% of companies that are using NFTs right. — Gary Vaynerchuk\u003c\/p\u003e\n\n\u003cp\u003eNFTs were a mystery to me. Thanks to this book, both the economics of NFTs and how businesses can use them are now in sharp focus and no longer mysterious. It helps, too, that the book was so much fun to read! — Paul Milgrom, Nobel Laureate in Economics\u003c\/p\u003e\n\n\u003cp\u003eNFTs cause excitement and scepticism. How much value can a token hold? What drives this value?\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Everything Token\u003c\/em\u003e is an essential primer on NFTs (non-fungible tokens), explaining their use, purpose, and how businesses can create and exploit them to develop new product lines, building customer loyalty and increased revenues at the same time.\u003c\/p\u003e\n\n\u003cp\u003eTogether, Stephen, a marketing professional, and Scott, a Harvard Business School professor, have spent much of the past few years embedded in NFT communities and helping launch NFT products. As self-described beta testers of this brand-new technology, they've seen its power first-hand and aim to educate others on the importance, uses, and purpose of NFTs and surrounding, ever-evolving technologies.\u003c\/p\u003e\n\n\u003cp\u003eDemystifying the complexities, two experts in NFTs show why we should take NFTs far more seriously than their reputation as fun digital art collectibles suggests. They have a wider variety of uses than one may realise.\u003c\/p\u003e\n\n\u003cp\u003eGripping and accessible, this book provides a guide and an insight into what can often be a hard-to-grasp area of technology.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46355161645292,"sku":"9780241692035","price":36.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/633893482274.jpg?v=1744299475"}],"url":"https:\/\/bookhero.co.nz\/collections\/scott-duke-kominers.oembed","provider":"Book Hero","version":"1.0","type":"link"}