{"title":"Scott Brinker","description":"\u003cp\u003eWelcome to our collection of works by Scott Brinker, a notable figure in the world of business and entrepreneurship. With a keen eye for integrating technology with marketing strategies, Scott has rapidly become an influential voice in the industry. His insights are not merely theoretical but grounded in practical application, making them invaluable for both novice entrepreneurs and seasoned business professionals.\u003c\/p\u003e\n\n\u003cp\u003eOne of the standout titles in this collection is \u003cem\u003eThe New Automation Mindset\u003c\/em\u003e. This book expertly explores the transformative power of automation in today's business landscape. Scott delves into how companies can leverage automation technologies to optimise their operations, improve customer engagement, and drive growth. Through practical examples and strategic insights, Scott provides readers with the tools they need to navigate and excel in an ever-evolving digital economy.\u003c\/p\u003e\n\n\u003cp\u003eBrinker's works are ideal for those interested in the intersection of marketing, technology, and business strategy. His approach is both accessible and insightful, making complex concepts easy to understand for a broad audience. Whether you're looking to innovate your marketing approaches or understand the future of business processes, Scott Brinker's books are an excellent resource to begin your journey.\u003c\/p\u003e\n\n\u003cp\u003eExplore Scott Brinker's collection today and gain a deeper understanding of how automation can become a cornerstone of your business success.\u003c\/p\u003e","products":[{"product_id":"the-new-automation-mindset-by-massimo-pezzini-9781119898757","title":"The New Automation Mindset","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eA WALL STREET JOURNAL AND USA TODAY BESTSELLER\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eExplore the true potential and impact of business automation\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDigital transformation of the business landscape is well underway, and businesses are being reshaped faster than ever before. Agility and adaptability are now critical components of these businesses' survival. But building these traits requires a holistic approach with an unrelenting focus on automation. How does one go about developing that focus?\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eThe New Automation Mindset: The Leadership Blueprint for the Era of AI-for-All\u003c\/em\u003e, renowned entrepreneur and tech strategists Vijay Tella, Scott Brinker, and Massimo Pezzini deliver a guide to implementing automation in the real world. They avoid jargon and vague bromides in favour of concrete examples of the successful integration of automated technologies and descriptions of the positive results they had on the companies that deployed them.\u003c\/p\u003e\n\n\u003cp\u003eIn the book, you'll also find:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eHands-on advice for C-suite executives, front-line managers, and everyday employees to implement effective automation frameworks\u003c\/li\u003e\n    \u003cli\u003eInsightful explorations of the innovation and growth advantages of automation\u003c\/li\u003e\n    \u003cli\u003eDeep treatments of how automation is about more than just RPA—or Robotic Process Automation—and efficiency\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAn inspiring and practical presentation of one of the most essential topics in business today, \u003cem\u003eThe New Automation Mindset\u003c\/em\u003e will earn a place on the bookshelves of founders, entrepreneurs, managers, shareholders, tech enthusiasts, knowledge workers, and anyone else with an interest in digital transformation and commerce.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46855035158764,"sku":"9781119898757","price":52.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781119898757.jpg?v=1759261809"}],"url":"https:\/\/bookhero.co.nz\/collections\/scott-brinker.oembed","provider":"Book Hero","version":"1.0","type":"link"}