{"title":"Sarah Read","description":"\u003cp\u003eSarah Read offers insightful and thought-provoking works within the realm of \u003cstrong\u003eEducation \u0026amp; Reference\u003c\/strong\u003e, challenging common perceptions with clarity and depth. Her titles, such as \u003cem\u003eBusting the Myth of the Communication Metaphor\u003c\/em\u003e, explore complex ideas with an analytical yet accessible approach.\u003c\/p\u003e\n\n\u003cp\u003eReaders seeking to deepen their understanding of educational theories and communication concepts will find Sarah Read’s books to be illuminating resources that encourage critical thinking and a fresh perspective on familiar topics.\u003c\/p\u003e","products":[{"product_id":"busting-the-myth-of-the-communication-metaphor-by-sarah-read-9798855802887","title":"Busting the Myth of the Communication Metaphor","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eTraces the linguistic, rhetorical, historical, cultural, and economic origins of our most basic beliefs and practices for successful technical writing to initiate a reckoning about who they serve and who they harm.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eBusting the Myth of the Communication Metaphor\u003c\/em\u003e is a transdisciplinary approach to making visible and explaining the multiple origins of why our most basic beliefs about what makes scientific and technical writing successful are wrong, ineffective, and harmful. These tacitly held beliefs and practices, collectively called the Communication Metaphor, stand in as symbolic for a messier, more reality-based understanding of how writing and communication works.\u003c\/p\u003e\n\n\u003cp\u003eBy starting from conventional statements made by scientists, technical professionals, and standard textbooks that \"successful technical writing is short and to the point, with the facts only, no opinions,\" the book traces the histories and structures of the multiple elements of the Communication Metaphor.\u003c\/p\u003e\n\n\u003cp\u003eThe text synthesizes survey results, multiple strands of scholarship, personal experience, and original illustrations into a powerful argument for imagining a more just approach to scientific and technical writing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47397783568620,"sku":"9798855802887","price":118.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/17212083488901.jpg?v=1773722866"}],"url":"https:\/\/bookhero.co.nz\/collections\/sarah-read.oembed","provider":"Book Hero","version":"1.0","type":"link"}