{"title":"Sara McCorquodale","description":"\u003cp\u003e\u003cstrong\u003eSara McCorquodale\u003c\/strong\u003e offers insightful works that delve into the dynamics of influence within business and entrepreneurship. Her writing explores how individuals and organisations can harness the power of influence to drive success and foster meaningful connections.\u003c\/p\u003e\n\n\u003cp\u003eReaders seeking practical strategies combined with thoughtful analysis will find her books a valuable resource for understanding leadership, persuasion, and the intricacies of human behaviour in professional settings.\u003c\/p\u003e","products":[{"product_id":"influence-by-sara-mccorquodale-9781472979568","title":"Influence","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eHighly Commended by the 2020 Business Book Awards\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDigital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over £10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising.\u003c\/p\u003e\n\n\u003cp\u003eDespite their prominence, digital influencers continue to be misunderstood and undervalued by many people. Those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems, and forecasts its future.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eInfluence\u003c\/em\u003e draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47602996150508,"sku":"9781472979568","price":26.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781472979568-influence.jpg?v=1778052173"}],"url":"https:\/\/bookhero.co.nz\/collections\/sara-mccorquodale.oembed","provider":"Book Hero","version":"1.0","type":"link"}