{"title":"Sanne Knitel","description":"\u003cp\u003eSanne Knitel is a distinguished voice in the realm of business and entrepreneurship. Renowned for her keen insights and innovative approaches, she has captivated the professional world with her engaging writing and transformative ideas. Her works, such as the compelling \u003cem\u003eConcept Code\u003c\/em\u003e, delve into the intricacies of modern business strategies, offering readers a fresh perspective on how to navigate the dynamic corporate landscape.\u003c\/p\u003e\n\n\u003cp\u003eSanne Knitel's books are essential reads for aspiring entrepreneurs and seasoned business professionals alike. Her ability to simplify complex concepts and present them in an accessible manner makes her works both educational and inspiring. Whether you are looking to innovate within your industry or expand your entrepreneurial skills, Sanne Knitel provides the tools and knowledge to drive your success.\u003c\/p\u003e\n\n\u003cp\u003eDiscover the world of business through the insightful lens of Sanne Knitel and elevate your professional journey with her expertly crafted narratives and strategic insights.\u003c\/p\u003e","products":[{"product_id":"concept-code-by-gaby-crucq-toffolo-9789063694326","title":"Concept Code","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eConceptual thinking is a way of thinking with which you add a vision to a product, service, or organisation. In order to attract and bind your consumer, your concept becomes vital for your success. Content is key, as this determines the coherence of the concept. Consumers want to experience the story in every touchpoint of the concept and thus be fed again and again.\u003c\/p\u003e\n\n\u003cp\u003eThe producer must meet the emotional and functional needs of the consumer as well. So, besides to 'think conceptually', it is also important to 'do conceptually'; a concept must be executable and doable.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eConcept Code\u003c\/em\u003e guides you through every stage of bringing life to an idea in order to become a fully matured concept. This book is the English edition of \u003cem\u003eConcept Denken\u003c\/em\u003e, published by BIS Publishers, and has sold more than 4,000 copies. Because of its success in this small country, we are convinced of international success.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":46719367217388,"sku":"9789063694326","price":65.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/bcc614636ec61fbfbe4878cac69e2d9b.jpg?v=1754914691"}],"url":"https:\/\/bookhero.co.nz\/collections\/sanne-knitel.oembed","provider":"Book Hero","version":"1.0","type":"link"}