{"title":"Sam Jones","description":"\u003cp\u003eSam Jones is a chef, creator, and storyteller who turns everyday ingredients into playful, extraordinary food. Inspired by his Welsh grandmother, Nini, who gave him the freedom to be creative and push boundaries in the kitchen, Sam has spent years exploring how food, music, and creativity intersect. Known for his infectious enthusiasm and sense of humour, he brings joy, colour, and a touch of irreverence to everything he cooks. Through NoMeatDisco, Sam has built a strong, engaged audience of over a million people, sharing plant-led recipes, sustainable food ideas, lifestyle inspiration, and music-driven experiences. He has spoken and cooked at festivals around the UK and collaborates with brands on projects that blend food, lifestyle, and culture. An avid runner and lover of the outdoors, Sam draws inspiration from life's adventures to create recipes and stories that invite readers to cook for love, not perfection, embrace plant-forward, sustainable eating, and enjoy the joy and creativity of the\u003cbr\u003ekitchen.\u003c\/p\u003e","products":[{"product_id":"no-meat-disco-by-sam-jones-9781472150035","title":"No Meat Disco","description":"Sam Jones is a chef, creator and storyteller who turns everyday ingredients into playful, flavour-packed food. Inspired by his Welsh grandmother, Nini - who gave him the freedom to experiment and push boundaries in the kitchen - Sam has spent years exploring the connection between food, music and creativity.\u003cp\u003e\u003c\/p\u003eThrough NoMeatDisco, he's built a community of over a million people by sharing plant-led recipes that are bold, accessible and full of personality. His viral Seven Ingredient series proved that incredible food doesn't need a long shopping list - just great ingredients and a bit of rhythm. \u003cp\u003e\u003c\/p\u003eIn his debut cookbook, Sam brings together over 90 brand-new recipes, from Peanut Miso Sweet Potato Soup and Kimchi Hash Browns to BBQ Corn Ribs with Smoky Paprika Butter, all built around his signature seven-ingredient approach. Each dish is designed to be flavour-first, unfussy and satisfying - real food made with intention, not perfection. Every recipe is paired with a curated playlist because, for Sam, cooking has always been about feel as much as flavour.\u003cp\u003e\u003c\/p\u003eWhether you're fully plant-based or simply looking to cook more veg-forward meals, this is a book for anyone who loves good food, good music and getting stuck in.","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47293101965548,"sku":"9781472150035","price":60.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/6e681f123e1356b5ce5250a05f50544f.jpg?v=1771100990"}],"url":"https:\/\/bookhero.co.nz\/collections\/sam-jones.oembed","provider":"Book Hero","version":"1.0","type":"link"}