{"title":"Russell Poldrack","description":"\u003cp\u003eRussell Poldrack's works delve into the intricate intersections of the human mind, behaviour, and the scientific principles that underpin them. His writings explore themes ranging from cognitive psychology and neuroscience to personal development, offering readers a thoughtful examination of how our minds function and adapt.\u003c\/p\u003e\n\n\u003cp\u003eCombining rigorous research with accessible insights, Poldrack invites readers to engage with complex ideas in \u003cem\u003eStatistical Thinking\u003c\/em\u003e and uncover the mental patterns that shape our choices in titles like \u003cem\u003eHard to Break\u003c\/em\u003e. His books are ideal for those intrigued by the science of mind and the philosophy of human behaviour.\u003c\/p\u003e","products":[{"product_id":"hard-to-break-by-russell-poldrack-9780691241494","title":"Hard to Break","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eThe neuroscience of why bad habits are so hard to break—and how evidence-based strategies can help us change our behaviour more effectively.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eWe all have habits we'd like to break, but for many of us, it can be nearly impossible to do so. There is a good reason for this: the brain is a habit-building machine. In \u003ci\u003eHard to Break\u003c\/i\u003e, leading neuroscientist Russell Poldrack provides an engaging and authoritative account of the science behind how habits are built in the brain, why they are so hard to break, and how evidence-based strategies may help us change unwanted behaviours.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eHard to Break\u003c\/i\u003e offers a clear-eyed tour of what neuroscience tells us about habit change and debunks \"easy fixes\" that aren't backed by science. It explains how dopamine is essential for building habits and how the battle between habits and intentional, goal-directed behaviours reflects a competition between different brain systems.\u003c\/p\u003e\n\n\u003cp\u003eAlong the way, we learn how cues trigger habits, why we should make rules, not decisions, how the stimuli of the modern world hijack the brain's habit machinery leading to drug abuse and other addictions, and how neuroscience may one day enable us to hack our habits. Shifting from the individual to society, the book also discusses the massive habit changes needed to address the biggest challenges of our time.\u003c\/p\u003e\n\n\u003cp\u003eMoving beyond the hype to offer a deeper understanding of the biology of habits in the brain, \u003ci\u003eHard to Break\u003c\/i\u003e reveals how we might be able to make the changes we desire—and why we should have greater empathy with ourselves and others who struggle to do so.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"NewSouth Books","offers":[{"title":"Default Title","offer_id":46854567887084,"sku":"9780691241494","price":39.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/943312eb9de5b20f6329a6cc6f0a2b5f.jpg?v=1759268226"},{"product_id":"statistical-thinking-by-russell-poldrack-9780691218441","title":"Statistical Thinking","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eAn essential introduction to \u003ci\u003eStatistical Thinking\u003c\/i\u003e for students of psychology and the social sciences.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eStatistical thinking is increasingly essential to understanding our complex world and making informed decisions based on uncertain data. This incisive undergraduate textbook introduces students to the main ideas of statistics in a way that focuses on deep comprehension rather than rote application or mathematical immersion.\u003c\/p\u003e\n\n\u003cp\u003eThe presentation of statistical concepts is thoroughly modern, sharing cutting-edge ideas from the fields of machine learning and data science that help students effectively use statistical methods to ask questions about data. \u003ci\u003eStatistical Thinking\u003c\/i\u003e provides the tools to describe complex patterns that emerge from data and to make accurate predictions and decisions based on data.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eIntroduces statistics from a uniquely modern standpoint, helping students to use the basic ideas of statistics to analyse real data.\u003c\/li\u003e\n    \u003cli\u003ePresents a model of statistics that ties together a broad range of statistical techniques that can be used to answer many different kinds of questions.\u003c\/li\u003e\n    \u003cli\u003eExplains how to use statistics to generate reproducible findings and avoid common mistakes in statistical practice.\u003c\/li\u003e\n    \u003cli\u003eIncludes a wealth of examples using real-world data.\u003c\/li\u003e\n    \u003cli\u003eAccompanied by computer code in R and in Python — freely available online — that enables students to see how each example is generated and to code their own analyses.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"NewSouth Books","offers":[{"title":"Default Title","offer_id":46868793131244,"sku":"9780691218441","price":79.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/2171553482434.jpg?v=1759769841"},{"product_id":"the-new-mind-readers-by-russell-poldrack-9780691208985","title":"The New Mind Readers","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA revealing insider's account of the power – and limitations – of functional MRI\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe ability to read minds has long been a fascination of science fiction, but revolutionary new brain-imaging methods are bringing it closer to scientific reality. \u003cem\u003eThe New Mind Readers\u003c\/em\u003e looks at the origins, development, and future of these extraordinary tools, revealing how they are increasingly being used to decode our thoughts and experiences — and how this raises sometimes troubling questions about their application in domains such as marketing, politics, and the law.\u003c\/p\u003e\n\n\u003cp\u003eWritten by one of the world's leading pioneers in cognitive neuroscience, this book offers needed perspective on what these emerging methods can and cannot do. It demonstrates how they can provide answers to age-old questions about the nature of consciousness and what it means to be human.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"NewSouth Books","offers":[{"title":"Default Title","offer_id":47559043842284,"sku":"9780691208985","price":54.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780691208985-the-new-mind-readers.jpg?v=1776928232"}],"url":"https:\/\/bookhero.co.nz\/collections\/russell-poldrack.oembed","provider":"Book Hero","version":"1.0","type":"link"}