{"title":"Russell Abratt","description":"\u003cp\u003eRussell Abratt offers insightful perspectives on \u003cstrong\u003ebusiness strategy\u003c\/strong\u003e and \u003cem\u003emarketing principles\u003c\/em\u003e that help readers deepen their understanding of competitive markets. His works are grounded in practical frameworks designed to enhance decision-making within dynamic business environments.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for entrepreneurs and professionals alike, Abratt’s books explore the intersection of strategic thinking and effective marketing execution, providing valuable guidance for those seeking to refine their approach to business growth and customer engagement.\u003c\/p\u003e","products":[{"product_id":"strategic-marketing-by-russell-abratt-9781138593633","title":"Strategic Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThis book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management.\u003c\/p\u003e\n\n\u003cp\u003eWith case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eexamine the role of corporate, business, and marketing strategy in strategic marketing;\u003c\/li\u003e\n  \u003cli\u003erecognize the implications of markets on competitive space with an emphasis on competitive positioning and growth;\u003c\/li\u003e\n  \u003cli\u003einterpret the various elements of marketing strategy and apply them to a particular real-world situation;\u003c\/li\u003e\n  \u003cli\u003eapply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues;\u003c\/li\u003e\n  \u003cli\u003eapply ethical frameworks to strategic marketing situations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eStrategic Marketing: Concepts and Cases\u003c\/em\u003e is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47607823794412,"sku":"9781138593633","price":341.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781138593633-strategic-marketing.jpg?v=1778174857"}],"url":"https:\/\/bookhero.co.nz\/collections\/russell-abratt.oembed","provider":"Book Hero","version":"1.0","type":"link"}