{"title":"Rosemary Varley","description":"\u003cp\u003eRosemary Varley specialises in literature that explores the intricate world of fashion and retail management. Her works provide valuable insights into the strategic and operational aspects of managing fashion businesses, offering readers a clear understanding of industry practices.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for students and professionals alike, Varley's books combine academic rigour with practical perspectives, making her contributions essential reading within the \u003cem\u003eEducation \u0026amp; Reference\u003c\/em\u003e category for those interested in the commercial dynamics of fashion and retail sectors.\u003c\/p\u003e","products":[{"product_id":"fashion-management-by-ana-roncha-9781350340565","title":"Fashion Management","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe 2nd edition of this market-leading text solidifies the book’s place as the go-to guide for students studying the business of fashion.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eWith its truly international approach and host of pedagogical features, including abstracts from key Bloomsbury Fashion Business Cases in each chapter, it is the perfect resource for getting to grips with the breadth of issues and concerns facing fashion organisations today. Covering prominent brands such as Prada, Glossier, Nike and ASOS, as well as SMEs like Elvis and Kresse, this text not only prepares readers for academic success, but also for the diversity of the real-world fashion industry.\u003c\/p\u003e\n\n\u003cp\u003eThe 2nd edition of \u003cem\u003eFashion Management\u003c\/em\u003e includes:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eA new chapter on ‘Managing Routes to Fashion Markets’, reflecting the growing precedence of digitalisation and omnichannel retailing in the contemporary fashion industry.\u003c\/li\u003e\n  \u003cli\u003eA new chapter on ‘Fashion Law’, highlighting the importance of recognising and responding to legal issues such as intellectual property law, data protection, consumer law and influencer culture.\u003c\/li\u003e\n  \u003cli\u003eSubstantial new material on ethics, sustainability and Corporate Social Responsibility (CSR), an understanding of which is vital as calls for transparency in the fashion industry continue to grow.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThis is an ideal textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book is also an important supplementary resource for courses in marketing, retailing and business studies.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47470596554988,"sku":"9781350340565","price":87.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781350340565-fashion-management.jpg?v=1775222358"},{"product_id":"retail-product-management-by-rosemary-varley-9780415577571","title":"Retail Product Management","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eRetailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances, and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the necessary skills to understand and tackle these challenges.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eRetail Product Management\u003c\/em\u003e explains the importance of retailing as a customer-focused activity and helps to provide students of courses such as \u003cem\u003eRetail Marketing\u003c\/em\u003e, \u003cem\u003eRetail Management\u003c\/em\u003e, and \u003cem\u003eThe Retail Environment\u003c\/em\u003e with an excellent introduction to this important topic. With an emphasis on the operational side, this text incorporates features including expanded case vignettes, questions for further discussion, and application tasks. It also includes a new chapter on ethical and sustainable retail product management.\u003c\/p\u003e\n\n\u003cp\u003eRetaining the popular style and elements of the first two editions, Rosemary Varley's \u003cem\u003eRetail Product Management\u003c\/em\u003e will continue to find favour with students and lecturers involved with retailing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47607507353836,"sku":"9780415577571","price":376.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9c1a0952786580675f2a2ea4aa1ede9f.jpg?v=1778188810"},{"product_id":"retail-product-management-by-rosemary-varley-9780415577588","title":"Retail Product Management","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eRetailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the necessary skills to understand and tackle these challenges.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eRetail Product Management\u003c\/em\u003e explains the importance of retailing as a customer-focused activity and helps to provide students of courses such as \u003cem\u003eRetail Marketing\u003c\/em\u003e, \u003cem\u003eRetail Management\u003c\/em\u003e, and \u003cem\u003eThe Retail Environment\u003c\/em\u003e with an excellent introduction to this important topic. With an emphasis on the operational side, this text incorporates features including expanded case vignettes, questions for further discussion, and application tasks. It also includes a new chapter on ethical and sustainable retail product management.\u003c\/p\u003e\n\n\u003cp\u003eRetaining the popular style and elements of the first two editions, Rosemary Varley's \u003cem\u003eRetail Product Management\u003c\/em\u003e will continue to find favour with students and lecturers involved with retailing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47607507386604,"sku":"9780415577588","price":123.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/a00e2f6aa5e419b35d84316b5f66d55a.jpg?v=1778188803"}],"url":"https:\/\/bookhero.co.nz\/collections\/rosemary-varley.oembed","provider":"Book Hero","version":"1.0","type":"link"}