{"title":"Ronald D. Smith","description":"\u003cp\u003eRonald D. Smith's works offer insightful guidance into the world of business communication, with a special focus on public relations and professional writing. His books provide practical advice for crafting clear, effective messages that resonate in the corporate landscape.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect a thoughtful exploration of strategies and techniques essential for success in business and entrepreneurship, delivered with clarity and grounded in real-world applications.\u003c\/p\u003e","products":[{"product_id":"becoming-a-public-relations-writer-by-ronald-d-smith-9780367281595","title":"Becoming a Public Relations Writer","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe sixth edition of \u003ci\u003eBecoming a Public Relations Writer\u003c\/i\u003e continues its place as an essential guide to the writing process for public relations practice.\u003c\/p\u003e\n\n\u003cp\u003eSmith provides comprehensive examples, guidelines and exercises that allow students to both learn the fundamentals of public relations writing and practice their writing skills. Ethical and legal issues are woven throughout the text, which covers public relations writing formats for both journalistic and organisational media.\u003c\/p\u003e\n\n\u003cp\u003eThis new edition updates and expands its coverage of writing for digital and social media—including blogs, websites and wikis, as well as social networking (Facebook), microblogging (Twitter), photo sharing (Instagram and Snapchat) and video sharing (YouTube). This range reflects the current landscape of public relations writing, preparing undergraduate students for a public relations career.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eBecoming a Public Relations Writer\u003c\/i\u003e is a trusted resource for courses in public relations, media writing and strategic communication. Previous editions of this text have been adopted by more than 190 colleges and universities in the U.S. and among other English-speaking nations.\u003c\/p\u003e\n\n\u003cp\u003eComplementary online materials are provided for both instructors and students; instructors have access to support materials such as test banks, chapter overviews and a sample syllabus, while students will benefit from career prep resources such as ethics codes, an overview of professional organisations and sample news packages. Visit the Companion Website at \u003ca href=\"http:\/\/www.routledge.com\/cw\/smith\"\u003ewww.routledge.com\/cw\/smith\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47772951511276,"sku":"9780367281595","price":447.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780367281595-becoming-a-public-relations-writer.jpg?v=1782176289"},{"product_id":"becoming-a-public-relations-writer-by-ronald-d-smith-9780367281571","title":"Becoming a Public Relations Writer","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe sixth edition of \u003ci\u003eBecoming a Public Relations Writer\u003c\/i\u003e continues its place as an essential guide to the writing process for public relations practice.\u003c\/p\u003e\n\n\u003cp\u003eSmith provides comprehensive examples, guidelines, and exercises that allow students to both learn the fundamentals of public relations writing and practice their writing skills. Ethical and legal issues are woven throughout the text, which covers public relations writing formats for both journalistic and organizational media.\u003c\/p\u003e\n\n\u003cp\u003eThis new edition updates and expands its coverage of writing for digital and social media—including blogs, websites, and wikis, as well as social networking (Facebook), microblogging (Twitter), photo sharing (Instagram and Snapchat), and video sharing (YouTube). This range reflects the current landscape of public relations writing, preparing undergraduate students for a public relations career.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eBecoming a Public Relations Writer\u003c\/i\u003e is a trusted resource for courses in public relations, media writing, and strategic communication. Previous editions of this text have been adopted by more than 190 colleges and universities in the U.S. and among other English-speaking nations.\u003c\/p\u003e\n\n\u003cp\u003eComplementary online materials are provided for both instructors and students; instructors have access to support materials such as test banks, chapter overviews, and a sample syllabus, while students will benefit from career prep resources such as ethics codes, an overview of professional organizations, and sample news packages. Visit the Companion Website at \u003ca href=\"http:\/\/www.routledge.com\/cw\/smith\"\u003ewww.routledge.com\/cw\/smith\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47772952002796,"sku":"9780367281571","price":181.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780367281571-becoming-a-public-relations-writer.jpg?v=1782176303"},{"product_id":"mediawriting-by-ronald-d-smith-9781138341784","title":"MediaWriting","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eMediaWriting\u003c\/em\u003e is an invaluable resource for students planning to enter the dynamic and changing world of media writing in the twenty-first century. With easy-to-read chapters, a wealth of updated, real-world examples, and helpful \"How To\" boxes throughout, this textbook explains the various styles of writing for print, broadcast, online, social media, public relations, and multimedia outlets.\u003c\/p\u003e\n\n\u003cp\u003eSome of the features included in the book are:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eA re-written Chapter 13, Writing and Reporting in the \u003cem\u003eNew\u003c\/em\u003e New Media, with updates to how social media is used today.\u003c\/li\u003e\n    \u003cli\u003eExpanded chapters on print reporting methods and the \u003cem\u003eAssociated Press Stylebook\u003c\/em\u003e.\u003c\/li\u003e\n    \u003cli\u003eUpdates to Chapters 5 and 6, Legal Considerations in Media Writing, and Ethical Decisions in Writing and Reporting, discuss recent court cases and current ethical issues.\u003c\/li\u003e\n    \u003cli\u003eExplanatory \"How To\" boxes that help readers understand and retain main themes.\u003c\/li\u003e\n    \u003cli\u003eIllustrative \"It Happened to Me\" vignettes from the authors’ professional experiences.\u003c\/li\u003e\n    \u003cli\u003eDiscussion questions and exercises at the end of every chapter.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eDesigned to meet the needs of students of print and broadcast media, public relations, or a wannabe jack-of-all-trades in the online media environment, this reader-friendly primer will equip beginners with the skills necessary to succeed in their chosen writing field.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47773092511980,"sku":"9781138341784","price":181.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781138341784-mediawriting.jpg?v=1782180651"},{"product_id":"mediawriting-by-ronald-d-smith-9781138341777","title":"MediaWriting","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eMediaWriting\u003c\/em\u003e is an invaluable resource for students planning to enter the dynamic and changing world of media writing in the twenty-first century. With easy-to-read chapters, a wealth of updated, real-world examples, and helpful \"How To\" boxes throughout, this textbook explains the various styles of writing for print, broadcast, online, social media, public relations, and multimedia outlets.\u003c\/p\u003e\n\n\u003cp\u003eSome of the features included in the book are:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eA re-written Chapter 13, Writing and Reporting in the \u003cem\u003eNew\u003c\/em\u003e New Media, with updates to how social media is used today.\u003c\/li\u003e\n  \u003cli\u003eExpanded chapters on print reporting methods and the \u003cem\u003eAssociated Press Stylebook\u003c\/em\u003e.\u003c\/li\u003e\n  \u003cli\u003eUpdates to Chapters 5 and 6, Legal Considerations in Media Writing, and Ethical Decisions in Writing and Reporting, discuss recent court cases and current ethical issues.\u003c\/li\u003e\n  \u003cli\u003eExplanatory \"How To\" boxes that help readers understand and retain main themes.\u003c\/li\u003e\n  \u003cli\u003eIllustrative \"It Happened to Me\" vignettes from the authors’ professional experiences.\u003c\/li\u003e\n  \u003cli\u003eDiscussion questions and exercises at the end of every chapter.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eDesigned to meet the needs of students of print and broadcast media, public relations, or a wannabe jack-of-all trades in the online media environment, this reader-friendly primer will equip beginners with the skills necessary to succeed in their chosen writing field.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47773092741356,"sku":"9781138341777","price":365.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781138341777-mediawriting.jpg?v=1782180669"}],"url":"https:\/\/bookhero.co.nz\/collections\/ronald-d-smith.oembed","provider":"Book Hero","version":"1.0","type":"link"}