{"title":"Roger Dooley","description":"\u003cp\u003eRoger Dooley's works delve into the intersection of neuroscience and business, offering insightful strategies to enhance marketing and consumer engagement. His books explore how understanding the brain can transform persuasion and decision-making in the entrepreneurial landscape.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect practical guidance grounded in cognitive science, with a focus on applying psychological principles to improve business outcomes. Dooley's writing bridges the gap between theory and actionable tactics for those interested in innovative approaches to business and marketing.\u003c\/p\u003e","products":[{"product_id":"brainfluence-by-roger-dooley-9781118113363","title":"Brainfluence","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003ePractical techniques for applying neuroscience and behaviour research to attract new customers\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eBrainfluence\u003c\/em\u003e explains how to practically apply neuroscience and behaviour research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.\u003c\/p\u003e\n\n\u003cp\u003eThis scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. \u003cem\u003eBrainfluence\u003c\/em\u003e offers short, easy-to-digest ideas that can be accessed in any order.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eDiscover ways for brands and products to form emotional bonds with customers\u003c\/li\u003e\n    \u003cli\u003eIncludes ideas for small businesses and non-profits\u003c\/li\u003e\n    \u003cli\u003eRoger Dooley is the creator and publisher of \u003cem\u003eNeuromarketing\u003c\/em\u003e, the most popular blog on using brain and behaviour research in marketing, advertising, and sales\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eBrainfluence\u003c\/em\u003e delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854134169836,"sku":"9781118113363","price":47.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/2080693482586.jpg?v=1759234862"},{"product_id":"the-persuasion-engine-by-roger-dooley-9781394383252","title":"The Persuasion Engine","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eTap into your customers’ unconscious minds with cutting-edge AI and neuromarketing techniques.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Persuasion Engine\u003c\/em\u003e, by neuromarketing and behavioural science expert Roger Dooley, solves the most pressing challenge faced by every marketer: how to figure out why customers make the decisions they do when 95% of their thought processes occur at an unconscious level. Dooley explains how artificial intelligence democratizes sophisticated neuromarketing tools that were once available only to Fortune 500 companies, making powerful customer insight and persuasion techniques accessible to businesses of any size.\u003c\/p\u003e\n\n\u003cp\u003eThe book walks you through the evolution of traditional neuromarketing into \"Neuromarketing 2.0,\" where AI-powered tools eliminate the need for expensive lab studies and human behavioural science experts. It offers a comprehensive roadmap for implementing eye tracking, facial coding, biometrics, implicit testing, and advanced AI behavioural techniques that dramatically improve marketing effectiveness while reducing costs and time investment.\u003c\/p\u003e\n\n\u003cp\u003eInside the book, you’ll find:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eRevolutionary AI prompting strategies that bring world-class behavioural science expertise to your desktop.\u003c\/li\u003e\n  \u003cli\u003ePractical frameworks for leveraging attention, emotion, credibility, and decision architecture to boost conversions.\u003c\/li\u003e\n  \u003cli\u003eStep-by-step guidance for implementing biometric tools and implicit testing without laboratory resources.\u003c\/li\u003e\n  \u003cli\u003eAdvanced techniques for creating scarcity, urgency, and FOMO that drive immediate customer action.\u003c\/li\u003e\n  \u003cli\u003eComprehensive methods for auditing and enhancing empathy in customer communications.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePerfect for marketing professionals, business owners, entrepreneurs, and anyone with a stake in customer acquisition and retention, \u003cem\u003eThe Persuasion Engine\u003c\/em\u003e provides actionable strategies that will transform your approach to marketing. Whether you’re working on a shoestring or managing enterprise campaigns, you’ll discover how to use your customers’ non-conscious motivations and create compelling marketing that work on real people in the real world.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47562874126572,"sku":"9781394383252","price":52.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781394383252-the-persuasion-engine.jpg?v=1776989269"}],"url":"https:\/\/bookhero.co.nz\/collections\/roger-dooley.oembed","provider":"Book Hero","version":"1.0","type":"link"}