{"title":"Robin Karol","description":"\u003cp\u003eIf you're looking to delve into the world of business and entrepreneurship with a focus on innovation, exploring the works of Robin Karol is a brilliant choice. Robin Karol, an expert in new product development, offers invaluable insights into the intricate processes behind bringing innovative ideas to market.\u003c\/p\u003e\n\n\u003cp\u003eIn the collection, you'll find titles like \u003cem\u003eNew Product Development For Dummies\u003c\/em\u003e, which provide practical guidance and easy-to-understand strategies designed to help both budding entrepreneurs and seasoned professionals. Robin Karol's books serve as accessible resources, offering tools and methods to successfully develop and launch new products in today's competitive landscape.\u003c\/p\u003e\n\n\u003cp\u003eKarol's expertise lies in making complex concepts approachable, empowering readers to transform their creative ideas into successful products. Whether you're a small business owner, manager, or new to the field, this collection is an excellent starting point to sharpen your skills in product development. Explore Robin Karol's works and embark on a journey to unlock your entrepreneurial potential.\u003c\/p\u003e","products":[{"product_id":"new-product-development-for-dummies-by-robin-karol-9780470117705","title":"New Product Development For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now.\u003c\/p\u003e\n\n\u003cp\u003eWritten for small business owners and entrepreneurs looking for an inside track on new product development, \u003ci\u003eNew Product Development for Dummies\u003c\/i\u003e offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimising technology development for a 21\u003csup\u003est\u003c\/sup\u003e century marketplace, getting start-up capital in an increasingly competitive environment, and much more.\u003c\/p\u003e\n\n\u003cp\u003eKey topics covered include:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDeveloping a winning NPD strategy\u003c\/li\u003e\n  \u003cli\u003eGenerating bold new ideas for products and services\u003c\/li\u003e\n  \u003cli\u003eUnderstanding what your customers really want\u003c\/li\u003e\n  \u003cli\u003eKeeping projects on track, on budget, and on-time\u003c\/li\u003e\n  \u003cli\u003eBuilding effective cross-functional teams\u003c\/li\u003e\n  \u003cli\u003ePlanning and executing a blockbuster launch\u003c\/li\u003e\n  \u003cli\u003eCollaborating with global partners\u003c\/li\u003e\n  \u003cli\u003eMaximising your chances for success\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eNo matter what size or type of business you’re in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46867555451116,"sku":"9780470117705","price":41.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9941603482355.jpg?v=1759712923"}],"url":"https:\/\/bookhero.co.nz\/collections\/robin-karol.oembed","provider":"Book Hero","version":"1.0","type":"link"}