{"title":"Robert W. Palmatier","description":"\u003cp\u003e\u003cstrong\u003eRobert W. Palmatier\u003c\/strong\u003e offers insightful works that delve into the complexities of marketing and business strategy. His books explore themes such as marketing analytics, channel strategy, and the strategic frameworks businesses need to thrive in competitive markets.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for students and professionals alike, his writings blend theory with practical application, making them valuable resources in \u003cem\u003eEducation \u0026amp; Reference\u003c\/em\u003e and \u003cem\u003eBusiness \u0026amp; Entrepreneurship\u003c\/em\u003e. Readers can expect a thoughtful examination of how organisations develop and execute effective marketing strategies.\u003c\/p\u003e","products":[{"product_id":"marketing-strategy-by-robert-w-palmatier-9781352011463","title":"Marketing Strategy","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eMarketing Strategy\u003c\/i\u003e offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances.\u003c\/p\u003e\n\n\u003cp\u003eUniquely integrating marketing analytics and data-driven techniques with fundamental strategic pillars, the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students’ decision-making processes and equip them for a world driven by big data. The second edition builds on the first’s successful core foundation, with additional pedagogy and key updates.\u003c\/p\u003e\n\n\u003cp\u003eResearch-based, action-oriented, and authored by world-leading experts, \u003ci\u003eMarketing Strategy\u003c\/i\u003e is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eNew to this Edition:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRevised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies.\u003c\/li\u003e\n  \u003cli\u003eEnhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion.\u003c\/li\u003e\n  \u003cli\u003eExpanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments.\u003c\/li\u003e\n  \u003cli\u003eVibrant visual presentation with a new full colour design.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAccompanying online resources for this title can be found at \u003ca href=\"http:\/\/bloomsburyonlineresources.com\/marketing-strategy-2e\" target=\"_blank\"\u003ebloomsburyonlineresources.com\/marketing-strategy-2e\u003c\/a\u003e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46722161803500,"sku":"9781352011463","price":126.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9941123482669.jpg?v=1754632493"},{"product_id":"marketing-by-robert-w-palmatier-9781350327894","title":"Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eAn introduction to marketing theory and practice based around Palmatier’s acclaimed 'first principles', this textbook provides a global perspective and an abundance of engaging case studies.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003ePalmatier’s four principles – all customers differ, all customers change, all competitors react, all resources are limited – provide a framework for understanding the diverse and idiosyncratic world of modern marketing. Whether offline or digital, B2C or B2B, products or services, domestic or international, the same principles apply.\u003c\/p\u003e\n\n\u003cp\u003eThis textbook dives headfirst into marketing controversies. Unique learning features, \u003cem\u003eMarketing Fail\u003c\/em\u003e and \u003cem\u003eShades of Grey\u003c\/em\u003e, capture the messy reality of the business world and encourage students to reflect critically on both sides of a debate. A focus on application means that a large share of the text is devoted to case studies featuring contemporary organisations such as Beyond Meat, Zoom, IKEA, and the World Health Organization.\u003c\/p\u003e\n\n\u003cp\u003eThe perfect textbook for introductory modules on the essentials of marketing, \u003cem\u003eMarketing: Based on First Principles\u003c\/em\u003e provides a unique and dynamic approach, allowing students to develop effective and flexible methods to deal with the diverse and complex problems of marketing today.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47425387856108,"sku":"9781350327894","price":98.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781350327894.jpg?v=1774768186"},{"product_id":"marketing-analytics-by-associate-professor-j-andrew-petersen-9781352013191","title":"Marketing Analytics","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eAll customers differ. All customers change. All competitors react. All resources are limited.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eRobert W. Palmatier’s dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing analytics tools, marketing models, and methodologies.\u003c\/p\u003e\n\n\u003cp\u003eWhen should you use a specific technique in data analytics? How does each new analytics technique improve performance? Which techniques are worth time and investment to implement?\u003c\/p\u003e\n\n\u003cp\u003eAs organizations prioritise digital growth to better connect with customers, it is vital that you are able to respond confidently to these questions, enabling you to utilise marketing analytics to better understand your business and increase revenue.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eMarketing Analytics\u003c\/em\u003e will help you to:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eLearn how to contextualise models and statistical analysis within the foundational principles of marketing through the use of a problem-centric framework.\u003c\/li\u003e\n  \u003cli\u003eUnderstand technical analyses by engaging with a pertinent range of vivid examples, and a running case study to contextualise practical, jargon-free descriptions.\u003c\/li\u003e\n  \u003cli\u003eEmbark on an applied learning pathway with a comprehensive companion website including datasets and walk-through videos on challenging tasks: bloomsbury.pub\/marketing-analytics.\u003c\/li\u003e\n  \u003cli\u003eTake a software-agnostic approach to learning, enhanced by the provision of examples in free, open-source R and Tableau software.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAuthored by world-leading experts in marketing strategy, \u003cem\u003eMarketing Analytics\u003c\/em\u003e is the ideal textbook for advanced undergraduate, postgraduate and MBA students of marketing, and practitioners seeking to direct effective strategy from an analysis-based evidential approach.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47461164384492,"sku":"9781352013191","price":104.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781352013191-marketing-analytics.jpg?v=1774960317"},{"product_id":"marketing-channel-strategy-by-robert-palmatier-9781138593930","title":"Marketing Channel Strategy","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eMarketing Channel Strategy: An Omni-Channel Approach\u003c\/em\u003e is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly.\u003c\/p\u003e\n\n\u003cp\u003eThe omni-channel is different from the multi-channel. It recognises not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality.\u003c\/p\u003e\n\n\u003cp\u003eAdvanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book.\u003c\/p\u003e\n\n\u003cp\u003eA full set of PowerPoint slides accompany this new edition, to support instructors.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47606682517740,"sku":"9781138593930","price":564.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781138593930-marketing-channel-strategy.jpg?v=1778155361"}],"url":"https:\/\/bookhero.co.nz\/collections\/robert-w-palmatier.oembed","provider":"Book Hero","version":"1.0","type":"link"}