{"title":"Robert L. Heath","description":"\u003cp\u003eExplore the insightful world of \u003cem\u003eRobert L. Heath\u003c\/em\u003e, a distinguished scholar in the field of business and entrepreneurship, with a spotlight on the vital role of public relations. As a celebrated author and academic, Heath's contributions have significantly shaped our understanding of communication theories and their application within the business landscape.\u003c\/p\u003e\n\n\u003cp\u003eAmong his influential works, \u003cem\u003ePublic Relations Theory\u003c\/em\u003e stands out as a cornerstone in the study of strategic communication. This book delves into the principles and practices that define effective public relations, offering a comprehensive overview that is both theoretical and practical. Heath's writing is characterised by its clarity and depth, making complex concepts accessible to both students and professionals alike.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are an aspiring entrepreneur, a seasoned business leader, or an academic enthusiast, Robert L. Heath's collection is a valuable resource designed to enhance your knowledge and application of strategic communication in the business world. His works not only provide educational insights but also inspire innovative thinking and informed decision-making in the ever-evolving field of public relations.\u003c\/p\u003e","products":[{"product_id":"public-relations-theory-by-jae-hwa-shin-9780470659311","title":"Public Relations Theory","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eWinner of the 2021 \u003ci\u003eNational Communication Association\u003c\/i\u003e PRIDE award in the 'Outstanding Textbook' category!\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eExplore a wide range of theoretical frameworks and themes for public relations in this comprehensive and authoritative work.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003ePublic Relations Theory: Capabilities and Competencies\u003c\/i\u003e is a comprehensive overview of the major theoretical perspectives in public relations, considering the evolution, diversification, and merger of approaches that have been spurred by rapid changes in society, cultural boundaries, technology, and media environments. Authors Jae-Hwa Shin and Robert Heath explain both organisational and social theories of public relations, including cases and challenges to help students bring theory and research to bear on solving the daily challenges of public relations practice.\u003c\/p\u003e\n\n\u003cp\u003eRather than advocate in favour of a particular theoretical view or position, \u003ci\u003ePublic Relations Theory: Capabilities and Competencies\u003c\/i\u003e covers a broad range of theoretical perspectives and themes in public relations, including:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eAn examination of excellence theory, contingency theory, rhetorical theory, and critical theory as these perspectives apply to public relations.\u003c\/li\u003e\n    \u003cli\u003eIssues management, crisis management, risk management, and conflict management with respect to public relations.\u003c\/li\u003e\n    \u003cli\u003eCombining theory and practice for conceptualisation and strategic execution of robust public relations programmes and campaigns.\u003c\/li\u003e\n    \u003cli\u003eThe importance of public relations ethics to serve the public good.\u003c\/li\u003e\n    \u003cli\u003eHow to define \"the public\" or \"relationships\" in the field of public relations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThe book closes with a discussion of emerging topics and the recent transformation of public relations theory to take diversity, technology, and global identity into account and offers insight into future direction.\u003c\/p\u003e\n\n\u003cp\u003eThis book is perfect for upper-level undergraduate and graduate students of public relations in journalism and communication. It will also be useful for public relations practitioners who hope to improve their understanding of the theoretical background and principles of their work and serve as an excellent reference for doctoral students and researchers in the area.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854791790828,"sku":"9780470659311","price":119.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9a7369b3e40af3b7aab610a972179795.jpg?v=1759265007"}],"url":"https:\/\/bookhero.co.nz\/collections\/robert-l-heath.oembed","provider":"Book Hero","version":"1.0","type":"link"}