{"title":"Robert J. Galka","description":"\u003cp\u003eRobert J. Galka’s works delve into the practical and theoretical aspects of business, with a strong emphasis on \u003cstrong\u003eCustomer Relationship Management\u003c\/strong\u003e. His books offer clear insights designed to enhance understanding of how organisations build and sustain meaningful connections with their customers.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect authoritative content rooted in the \u003cem\u003eEducation \u0026amp; Reference\u003c\/em\u003e category, ideal for students and professionals seeking to deepen their knowledge of business strategies and customer engagement best practices.\u003c\/p\u003e","products":[{"product_id":"customer-relationship-management-by-roger-j-baran-9781138919518","title":"Customer Relationship Management","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThis book balances the behavioural and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy.\u003c\/p\u003e\n\n\u003cp\u003eBaran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organisation in a highly competitive marketplace. This edition has several new features:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eUpdates that take into account the latest research and changes in organisational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRM\u003c\/li\u003e\n    \u003cli\u003eNew material on big data and the use of mobile technology\u003c\/li\u003e\n    \u003cli\u003eAn overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management today\u003c\/li\u003e\n    \u003cli\u003eA broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organisation as a whole\u003c\/li\u003e\n    \u003cli\u003eCutting edge examples and images to keep readers engaged and interested\u003c\/li\u003e\n    \u003cli\u003eA complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWith chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructor’s manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eCustomer Relationship Management\u003c\/em\u003e by Roger J. Baran and Robert J. Galka is an essential read for those seeking to enhance their understanding of customer relationship strategies.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47605576827116,"sku":"9781138919518","price":823.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781138919518-customer-relationship-management.jpg?v=1778131802"},{"product_id":"customer-relationship-management-by-roger-j-baran-9781138919525","title":"Customer Relationship Management","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThis book balances the behavioural and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy.\u003c\/p\u003e\n\n\u003cp\u003eBaran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organisation in a highly competitive marketplace. This edition has several new features:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eUpdates that take into account the latest research and changes in organisational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRM.\u003c\/li\u003e\n    \u003cli\u003eNew material on big data and the use of mobile technology.\u003c\/li\u003e\n    \u003cli\u003eAn overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management today.\u003c\/li\u003e\n    \u003cli\u003eA broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organisation as a whole.\u003c\/li\u003e\n    \u003cli\u003eCutting-edge examples and images to keep readers engaged and interested.\u003c\/li\u003e\n    \u003cli\u003eA complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWith chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructor’s manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47605576892652,"sku":"9781138919525","price":271.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781138919525-customer-relationship-management.jpg?v=1778131816"}],"url":"https:\/\/bookhero.co.nz\/collections\/robert-j-galka.oembed","provider":"Book Hero","version":"1.0","type":"link"}