{"title":"Robert Heath","description":"\u003cp\u003eWelcome to the captivating world of Robert Heath, a distinguished name in the realms of Business and Entrepreneurship. Renowned for his pioneering insights into consumer psychology, Heath has carved a niche with his profound explorations of the subconscious influences in marketing.\u003c\/p\u003e\n\n\u003cp\u003eRobert Heath’s collection, including the thought-provoking book \u003cem\u003eSeducing the Subconscious\u003c\/em\u003e, delves into how advertising subtly influences consumer behaviour. Heath's work is indispensable for both budding and seasoned entrepreneurs seeking to understand the hidden layers of decision-making that can drive business success.\u003c\/p\u003e\n\n\u003cp\u003eThrough his engaging narratives and evidence-based research, Heath challenges conventional advertising paradigms, encouraging readers to perceive marketing strategies from a psychological lens. His contributions have significantly shaped modern perspectives on how brands communicate their values and appeal to audiences.\u003c\/p\u003e\n\n\u003cp\u003eDive into this collection to unravel the subtle art of influence and enhance your business acumen by exploring the fascinating intersections of psychology and marketing as presented by Robert Heath.\u003c\/p\u003e","products":[{"product_id":"seducing-the-subconscious-by-robert-heath-9780470974889","title":"Seducing the Subconscious","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eOur relationship with ads: it's complicated\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eA must-read for anyone intrigued by the role and influence of the ad world, \u003cem\u003eSeducing the Subconscious\u003c\/em\u003e explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives.\u003c\/p\u003e\n\n\u003cp\u003eIn addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, \u003cem\u003eSeducing the Subconscious\u003c\/em\u003e shows us just how strange and complicated our relationship is with the ads we see every day.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854825672940,"sku":"9780470974889","price":61.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/a8f83016dfc5bc6ecaacd8c958cc183d.jpg?v=1759264359"}],"url":"https:\/\/bookhero.co.nz\/collections\/robert-heath.oembed","provider":"Book Hero","version":"1.0","type":"link"}