{"title":"Robert H. Frank","description":"\u003cp\u003e\u003cstrong\u003eRobert H. Frank\u003c\/strong\u003e offers profound insights into the forces shaping success and human behaviour. His works explore the interplay between luck, social influence, and individual achievement with clarity and thoughtfulness.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect engaging analyses that challenge conventional ideas, blending economics and psychology to illuminate how we make choices in life and society. His books provide both education and inspiration for those curious about the hidden dynamics behind everyday decisions.\u003c\/p\u003e","products":[{"product_id":"under-the-influence-by-robert-h-frank-9780691193083","title":"Under the Influence","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eFrom New York Times bestselling author and economics columnist Robert Frank, bold new ideas for creating environments that promise a brighter future.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003ePsychologists have long understood that social environments profoundly shape our behaviour, sometimes for the better, often for the worse. But social influence is a two-way street—our environments are themselves products of our behaviour. \u003cem\u003eUnder the Influence\u003c\/em\u003e explains how to unlock the latent power of social context.\u003c\/p\u003e\n\n\u003cp\u003eIt reveals how our environments encourage smoking, bullying, tax cheating, sexual predation, problem drinking, and wasteful energy use. We are building bigger houses, driving heavier cars, and engaging in a host of other activities that threaten the planet—mainly because that's what friends and neighbours do.\u003c\/p\u003e\n\n\u003cp\u003eIn the wake of the hottest years on record, only robust measures to curb greenhouse gases promise relief from more frequent and intense storms, droughts, flooding, wildfires, and famines. Robert Frank describes how the strongest predictor of our willingness to support climate-friendly policies, install solar panels, or buy an electric car is the number of people we know who have already done so.\u003c\/p\u003e\n\n\u003cp\u003eIn the face of stakes that could not be higher, the book explains how we could redirect trillions of dollars annually in support of carbon-free energy sources, all without requiring painful sacrifices from anyone. Most of us would agree that we need to take responsibility for our own choices, but with more supportive social environments, each of us is more likely to make choices that benefit everyone. \u003cem\u003eUnder the Influence\u003c\/em\u003e shows how.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"NewSouth Books","offers":[{"title":"Default Title","offer_id":47464758083820,"sku":"9780691193083","price":69.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780691193083-under-the-influence.jpg?v=1775053167"},{"product_id":"success-and-luck-by-robert-h-frank-9780691178301","title":"Success and Luck","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eFrom New York Times bestselling author and economics columnist Robert Frank, a compelling book that explains why the rich underestimate the importance of luck in their success, why that hurts everyone, and what we can do about it.\u003c\/p\u003e\n\n\u003cp\u003eHow important is luck in economic success? No question more reliably divides conservatives from liberals. As conservatives correctly observe, people who amass great fortunes are almost always talented and hardworking. But liberals are also correct to note that countless others have those same qualities yet never earn much. In recent years, social scientists have discovered that chance plays a much larger role in important life outcomes than most people imagine.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eSuccess and Luck\u003c\/em\u003e, bestselling author and New York Times economics columnist Robert Frank explores the surprising implications of those findings to show why the rich underestimate the importance of luck in success—and why that hurts everyone, even the wealthy.\u003c\/p\u003e\n\n\u003cp\u003eFrank describes how, in a world increasingly dominated by winner-take-all markets, chance opportunities and trivial initial advantages often translate into much larger ones—and enormous income differences—over time; how false beliefs about luck persist, despite compelling evidence against them; and how myths about personal success and luck shape individual and political choices in harmful ways.\u003c\/p\u003e\n\n\u003cp\u003eBut, Frank argues, we could decrease the inequality driven by sheer luck by adopting simple, unintrusive policies that would free up trillions of dollars each year—more than enough to fix our crumbling infrastructure, expand healthcare coverage, fight global warming, and reduce poverty, all without requiring painful sacrifices from anyone. If this sounds implausible, you'll be surprised to discover that the solution requires only a few, noncontroversial steps.\u003c\/p\u003e\n\n\u003cp\u003eCompellingly readable, \u003cem\u003eSuccess and Luck\u003c\/em\u003e shows how a more accurate understanding of the role of chance in life could lead to better, richer, and fairer economies and societies.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47607830872300,"sku":"9780691178301","price":39.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/44ce9b83cb694950c48826d0a99c8921.jpg?v=1778187494"}],"url":"https:\/\/bookhero.co.nz\/collections\/robert-h-frank.oembed","provider":"Book Hero","version":"1.0","type":"link"}