{"title":"Robert Goldwater","description":"\u003cp\u003eRobert Goldwater offers insightful works that delve into the dynamic world of sports management and marketing. His writing is ideal for readers interested in the strategic planning and promotion behind major sporting events.\u003c\/p\u003e\n\n\u003cp\u003eThrough clear explanations and practical examples, Goldwater explores how the sports industry operates, making his books valuable resources for both students and professionals seeking a deeper understanding of sport event organisation and commercial success.\u003c\/p\u003e","products":[{"product_id":"the-sports-event-management-and-marketing-playbook-by-frank-supovitz-9781118244111","title":"The Sports Event Management and Marketing Playbook","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eAs a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event?\u003c\/p\u003e\n\n\u003cp\u003eA successful sports event requires a planner who can read signals from their market and plan strategically to maintain sponsors and fill an arena.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Sports Event Management and Marketing Playbook\u003c\/em\u003e by Frank Supovitz and Robert Goldwater offers insights into managing these challenges effectively.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47471830139116,"sku":"9781118244111","price":197.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/57877c7e7b126b82b2d3bedddf4508b1.jpg?v=1775694072"}],"url":"https:\/\/bookhero.co.nz\/collections\/robert-goldwater.oembed","provider":"Book Hero","version":"1.0","type":"link"}