{"title":"Robert F. Hartley","description":"\u003cp\u003eWelcome to the collection dedicated to the insightful works of Robert F. Hartley, a distinguished author in the realm of \u003cem\u003eBusiness \u0026amp; Entrepreneurship\u003c\/em\u003e. Known for his engaging writing style and comprehensive analyses, Hartley offers invaluable perspectives that resonate with both budding entrepreneurs and seasoned business professionals.\u003c\/p\u003e\n\n\u003cp\u003eAmong his notable works is the much-acclaimed \u003cstrong\u003eMarketing Mistakes and Successes\u003c\/strong\u003e, where Hartley skilfully delves into real-world case studies, providing readers with practical lessons and strategies. This book stands out as a quintessential guide for understanding the dynamics of successful marketing initiatives and the pitfalls to avoid.\u003c\/p\u003e\n\n\u003cp\u003eHartley's books are revered for their ability to combine educational content with real-world applications, making complex business concepts accessible and engaging. Browse through his collection to find a treasure trove of wisdom that could spark innovation and drive success in your entrepreneurial journey.\u003c\/p\u003e","products":[{"product_id":"marketing-mistakes-and-successes-by-cindy-claycomb-9781118078464","title":"Marketing Mistakes and Successes","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eMarketing professionals have relied on \u003cem\u003eMarketing Mistakes and Successes\u003c\/em\u003e by Cindy Claycomb and Robert F. Hartley for 30 years to uncover the best and worst marketing programmes.\u003c\/p\u003e\n\n\u003cp\u003eInvitation to Research suggestions allow readers to take the case a step further, investigating what has happened since the case was written, both to the company and to some of the individuals involved.\u003c\/p\u003e\n\n\u003cp\u003eLearning Insights help marketing professionals see how certain practices—both errors and successes—cross company lines and are prone to be either traps for the unwary or success models.\u003c\/p\u003e\n\n\u003cp\u003eEach chapter has been updated to reflect the latest information available about each case.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854666125548,"sku":"9781118078464","price":252.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/126e891ed6b10cca76d7588cf45b0784.jpg?v=1759266689"}],"url":"https:\/\/bookhero.co.nz\/collections\/robert-f-hartley.oembed","provider":"Book Hero","version":"1.0","type":"link"}