{"title":"Robert E. Stevens","description":"\u003cp\u003e\u003cstrong\u003eRobert E. Stevens\u003c\/strong\u003e offers insightful works focused on the principles and practices essential to business success. His books delve into marketing research and strategic decision-making, providing readers with practical frameworks to navigate complex market environments.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for entrepreneurs and business professionals alike, his writings combine clarity with depth, making challenging concepts accessible. Explore strategies and methodologies that inform sound business planning and competitive analysis through his expert perspective.\u003c\/p\u003e","products":[{"product_id":"the-essentials-of-marketing-research-by-bruce-wrenn-9780415899284","title":"The Essentials of Marketing Research","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIdentifying and assessing the ways in which changes in the marketing mix affect consumer behaviour is key to a successful marketing strategy.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Essentials of Marketing Research\u003c\/em\u003e guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSecondary research and data mining\u003c\/li\u003e\n  \u003cli\u003eInternet marketing research\u003c\/li\u003e\n  \u003cli\u003eQualitative and exploratory research\u003c\/li\u003e\n  \u003cli\u003eStatistical analysis\u003c\/li\u003e\n  \u003cli\u003eMarketing research ethics\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWith learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47607939465452,"sku":"9780415899284","price":196.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780415899284-the-essentials-of-marketing-research.jpg?v=1778180577"}],"url":"https:\/\/bookhero.co.nz\/collections\/robert-e-stevens.oembed","provider":"Book Hero","version":"1.0","type":"link"}