{"title":"Robert Cluley","description":"\u003cp\u003eRobert Cluley explores the complex interplay between marketing, culture, and society with a critical and insightful eye. His works delve into the narratives that shape business practices, challenging conventional assumptions through a blend of scholarly rigour and engaging storytelling.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect thought-provoking analyses that illuminate the broader implications of marketing in contemporary life, making his books essential for those interested in the deeper currents beneath business and entrepreneurial strategies.\u003c\/p\u003e","products":[{"product_id":"marketing-science-fictions-by-robert-cluley-9781529233377","title":"Marketing Science Fictions","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThis book explores data science in practice through an ethnographic study at a global marketing technology and research firm.\u003c\/p\u003e\n\n\u003cp\u003eThe book shows that, while businesses have embraced data science methods to understand markets and consumers, in practice they produce too much information. Consequently, they must be combined with creative practices that simplify and make sense of analytics. Cluley shows that in the age of data science, business is increasingly artistic. In this case, marketing science is more like \u003ci\u003emarketing science fiction\u003c\/i\u003e.\u003c\/p\u003e\n\n\u003cp\u003eThis is essential reading for understanding contemporary data-driven business and marketing, as well as social and economic relations in the age of surveillance capitalism, with lessons for academics and students of marketing, technology and data science.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47650561917164,"sku":"9781529233377","price":135.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781529233377-marketing-science-fictions.jpg?v=1779327231"}],"url":"https:\/\/bookhero.co.nz\/collections\/robert-cluley.oembed","provider":"Book Hero","version":"1.0","type":"link"}