{"title":"Rob Davidson","description":"\u003cp\u003eRob Davidson's works provide insightful perspectives into specialised fields, blending practical knowledge with thorough research. Readers interested in \u003cem\u003eeducation, health,\u003c\/em\u003e and professional development will find his titles particularly engaging, offering clarity on complex subjects such as business event management and medical imaging technologies.\u003c\/p\u003e\n\n\u003cp\u003eWith a clear focus on \u003cstrong\u003eEducation \u0026amp; Reference\u003c\/strong\u003e and \u003cstrong\u003eHealth \u0026amp; Wellness\u003c\/strong\u003e, his books serve as valuable resources for both students and practitioners seeking to deepen their understanding and apply new concepts effectively.\u003c\/p\u003e","products":[{"product_id":"digital-mammography-by-donald-jacobson-9781119520818","title":"Digital Mammography","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eAn authoritative and up-to-date discussion of digital mammography fundamentals\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe newly revised second edition of \u003ci\u003eDigital Mammography: Physics and Instrumentation\u003c\/i\u003e delivers an expert discussion of all things digital mammography. From an explanation of how mammography plays an important role in cancer detection and treatment to practical discussions of mammography image formation, you’ll find analysis of the most recent advances in digital breast tomosynthesis and photon counting mammography.\u003c\/p\u003e\n\n\u003cp\u003eReaders will also discover:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eComplete treatments of mammographic instrumentation and physics\u003c\/li\u003e\n    \u003cli\u003eA thorough introduction to image quality optimisation techniques\u003c\/li\u003e\n    \u003cli\u003eComprehensive explorations of new artificial intelligence applications in mammography\u003c\/li\u003e\n    \u003cli\u003eValuable information about how radiation dose is relevant to patient safety and diagnostics\u003c\/li\u003e\n\u003c\/ul\u003e \n\n\u003cp\u003ePerfect for mammography radiologic technologists and diagnostic radiographers, \u003ci\u003eDigital Mammography: Physics and Instrumentation\u003c\/i\u003e will also benefit breast clinicians, trainee radiologists, and students of medical imaging and radiography.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47430594494700,"sku":"9781119520818","price":99.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781119520818.jpg?v=1774558998"},{"product_id":"business-events-by-rob-davidson-9781138735743","title":"Business Events","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe dynamic and fast-expanding business events sector plays a vital role in the professional lives of hundreds of millions of people worldwide by providing settings in which they can meet for the purposes of negotiation, deliberation, motivation, the dissemination of knowledge, and the celebration of their greatest career-related achievements.\u003c\/p\u003e\n\n\u003cp\u003eThis book provides a sound practical and theoretical context for the study of this subject by covering, in depth, all categories of business-related events including corporate meetings, association conferences, political events, incentive travel, exhibitions, corporate hospitality, awards ceremonies and SMERF (social, military, educational, religious and fraternal) gatherings.\u003c\/p\u003e\n\n\u003cp\u003eThis new edition has been extensively revised and updated to reflect recent developments in business events, including:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFive new chapters on business events destination marketing, knowledge, sustainability, ethics and technology\u003c\/li\u003e\n  \u003cli\u003eNew ‘It’s my job’ voice boxes offering practical insights from people employed in the business events industry\u003c\/li\u003e\n  \u003cli\u003eA wide range of new case studies illustrating business events throughout the world, including emerging business events destinations such as Russia and the Middle East\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWritten in an accessible yet analytical manner, \u003ci\u003eBusiness Events\u003c\/i\u003e is essential reading for all students of events, tourism and hospitality management.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47605169422572,"sku":"9781138735743","price":376.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781138735743-business-events.jpg?v=1778125771"},{"product_id":"business-events-by-rob-davidson-9781138735767","title":"Business Events","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe dynamic and fast-expanding business events sector plays a vital role in the professional lives of hundreds of millions of people worldwide by providing settings in which they can meet for purposes of negotiation, deliberation, motivation, the dissemination of knowledge, and the celebration of their greatest career-related achievements.\u003c\/p\u003e\n\n\u003cp\u003eThis book provides a sound practical and theoretical context for the study of this subject by covering, in depth, all categories of business-related events, including corporate meetings, association conferences, political events, incentive travel, exhibitions, corporate hospitality, awards ceremonies and SMERF (social, military, educational, religious and fraternal) gatherings.\u003c\/p\u003e\n\n\u003cp\u003eThis new edition has been extensively revised and updated to reflect recent developments in business events, including:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFive new chapters on business events destination marketing, knowledge, sustainability, ethics and technology\u003c\/li\u003e\n  \u003cli\u003eNew 'It's my job' voice boxes offering practical insights from people employed in the business events industry\u003c\/li\u003e\n  \u003cli\u003eA wide range of new case studies illustrating business events throughout the world, including emerging business events destinations such as Russia and the Middle East\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWritten in an accessible yet analytical manner, \u003ci\u003eBusiness Events\u003c\/i\u003e is essential reading for all students of events, tourism and hospitality management.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47605169455340,"sku":"9781138735767","price":111.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781138735767-business-events.jpg?v=1778125779"},{"product_id":"marketing-destinations-and-venues-for-conferences-conventions-and-business-events-by-tony-rogers-9781138852143","title":"Marketing Destinations and Venues for Conferences, Conventions and Business Events","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eMarketing Destinations and Venues for Conferences, Conventions and Business Events\u003c\/em\u003e introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies, and future challenges.\u003c\/p\u003e\n\n\u003cp\u003eThe 2nd Edition has also been updated to include:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNew content on: destination marketing organisations' and venues' use of technology, use and impact of social media, sponsorship and partnership issues, economic changes as well as their responses to demand for sustainable meetings locations.\u003c\/li\u003e\n  \u003cli\u003eUpdated and new case studies on growth areas and emerging markets e.g. Middle East, Asia, Eastern Europe\/Russia, Africa, and South America, but also to include material on mature markets, destinations and venue operators.\u003c\/li\u003e\n  \u003cli\u003eA genuinely international focus in terms of content and examples.\u003c\/li\u003e\n  \u003cli\u003eNew review and discussion questions and, where appropriate, learning outcomes.\u003c\/li\u003e\n  \u003cli\u003eNew online resource package for students and lecturers including: weblinks, PowerPoint slides, and project questions (coming soon).\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAccessible, global, and informative, this is essential reading for all future business event and conference managers.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47606682583276,"sku":"9781138852143","price":412.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/bac1fc8390e199403fd8ca97523cada7.jpg?v=1778191638"}],"url":"https:\/\/bookhero.co.nz\/collections\/rob-davidson.oembed","provider":"Book Hero","version":"1.0","type":"link"}