{"title":"Rigas Doganis","description":"\u003cp\u003e\u003cstrong\u003eRigas Doganis\u003c\/strong\u003e offers insightful works that delve into the complexities of the aviation industry, merging rigorous research with accessible analysis. His books provide readers with a thorough understanding of airline management, challenges, and industry dynamics.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for students, professionals, and enthusiasts, Rigas Doganis' writing enriches the field of \u003cem\u003eEducation \u0026amp; Reference\u003c\/em\u003e with practical knowledge and critical perspectives on air transport and its evolving landscape.\u003c\/p\u003e","products":[{"product_id":"flying-off-course-by-rigas-doganis-9781138224230","title":"Flying Off Course","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eAviation is one of the most widely talked about industries in the global economy, and yet airlines continue to present an enigma. Between 2010 and 2018, the global airline industry experienced its longest period of sustained profitability; however, huge global profits hid a darker side. Many airlines made inadequate profits or serious losses, while others collapsed entirely. This fifth edition of \u003ci\u003eFlying Off Course\u003c\/i\u003e explains why.\u003c\/p\u003e\n\n\u003cp\u003eWritten by leading industry expert, Rigas Doganis, this book is an indispensable guide to the inner workings of this exciting industry. Providing a complete, practical introduction to the fundamentals of airline economics and marketing, it explores the structure of the market, the nature of airline costs, issues around pricing and demand, and the latest developments in e-commerce. Vibrant examples are drawn from passenger, charter, and freight airlines to provide a dynamic view of the entire industry. This completely updated edition also explores the sweeping changes that have affected airlines in recent years, including much new material on airline alliances, long-haul low-cost airlines, new pricing policies, and ancillary revenues, in order to present a compelling account of the current state of the airline industry.\u003c\/p\u003e\n\n\u003cp\u003eOffering a practical approach and peppered with real examples, this book will be valuable to anyone new to the airline industry as well as those wishing to gain a wider insight into its operations and economics. For undergraduate or postgraduate students in transport studies, tourism, and business, the book provides a unique insider's view into the workings of this exciting industry.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47605717237996,"sku":"9781138224230","price":376.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781138224230-flying-off-course.jpg?v=1778140218"}],"url":"https:\/\/bookhero.co.nz\/collections\/rigas-doganis.oembed","provider":"Book Hero","version":"1.0","type":"link"}