{"title":"Rick Whitehead","description":"\u003cp\u003e\u003cstrong\u003eRick Whitehead\u003c\/strong\u003e offers practical insights into the world of business and entrepreneurship, with a special focus on the art of selling and helping clients through the purchase process. His books provide clear guidance on building trust and fostering productive relationships in competitive markets.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect thoughtful strategies and real-world advice that emphasise understanding customer needs and creating value. Whitehead’s work is ideal for anyone looking to improve their approach to business transactions and develop lasting professional connections.\u003c\/p\u003e","products":[{"product_id":"helping-people-to-buy-by-rick-whitehead-9798331038205","title":"Helping People to Buy","description":"Should salespeople be strong, determined, manipulative and pushy, or should they learn how NOT to be manipulative and pushy? The \"Helping People to Buy\" route chooses the latter. It is for those who want to develop 'partnerships' and who enjoy helping others, even if they never see them again - but do want a referral or a testimonial. The book provides modern takes on classic principles of selling, persuasion and negotiating and the psychologies involved, and introduces new cutting edge techniques like Janus Creative Planning(R) and Experiential Profiling, so executives at any level can think about who they and their people are and how to change, grow and evolve. Complementing the 12 Bright and Dark sides of Experiential Profiling, the book contains 37 other behaviour checklists which demand readers are mindful, reflect and think.","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47397869617388,"sku":"9798331038205","price":67.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/8a6449b7408b879fb0ad4f9359dc94ea.jpg?v=1773777661"}],"url":"https:\/\/bookhero.co.nz\/collections\/rick-whitehead.oembed","provider":"Book Hero","version":"1.0","type":"link"}