{"title":"Rick van Baaren","description":"\u003cp\u003eRick van Baaren is a distinguished author renowned for his profound insights into the world of business and entrepreneurship. His expertise lies in understanding human behaviour and how it can significantly influence business strategies and marketing techniques. In his works, van Baaren expertly blends psychological principles with practical business applications, making his books essential reads for anyone looking to enhance their knowledge in these fields.\u003c\/p\u003e\n\n\u003cp\u003eAmong his notable publications is \u003cem\u003eHidden Persuasion\u003c\/em\u003e, a book that delves into the subtle yet powerful techniques utilised in marketing to persuade consumers. This book is particularly popular among professionals seeking to harness the power of psychology in crafting more effective marketing strategies and achieving greater business success.\u003c\/p\u003e\n\n\u003cp\u003eRick van Baaren's insightful explorations offer valuable lessons to entrepreneurs, marketers, and business enthusiasts alike, making his works a must-have in the collections of those striving to understand the intricate workings of persuasion and influence in the commercial world.\u003c\/p\u003e","products":[{"product_id":"hidden-persuasion-by-matthijs-van-leeuwen-9789063695316","title":"Hidden Persuasion","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eVisual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn, and act. Some messages are more successful than others in influencing our behaviour and choices. What is the secret power of these messages? How do they succeed in changing our behaviour?\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eHidden Persuasion\u003c\/em\u003e analyses advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.\u003c\/p\u003e\n\n\u003cp\u003eAll techniques are supported by rich visual references and additional information on the psychology of behaviour change.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":46721193902316,"sku":"9789063695316","price":45.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/3200313485415.jpg?v=1754612870"}],"url":"https:\/\/bookhero.co.nz\/collections\/rick-van-baaren.oembed","provider":"Book Hero","version":"1.0","type":"link"}