{"title":"Rick Mitchell","description":"\u003cp\u003eRick Mitchell's works explore the dynamic landscape of innovation and its management within organisations. His books offer insightful perspectives on driving creativity and strategic development, making complex concepts accessible for both students and professionals in the field of education and business.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect clear, practical guides that blend theory with real-world application, emphasising effective methods for fostering growth and change. Mitchell’s writing is valuable for anyone looking to deepen their understanding of innovation processes and leadership in contemporary settings.\u003c\/p\u003e","products":[{"product_id":"innovation-management-by-keith-goffin-9781350337961","title":"Innovation Management","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eManaging innovation is like competing in an Olympic Pentathlon—excellent performance in one sport will not win you the medal. This textbook explores how top performance in five key areas—ideation, prioritisation, implementation, strategy, and people and organisation—is essential to success in today’s ever-changing business landscape.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eStructured around the authors’ original Innovation Pentathlon framework, the book explains what innovation is, why it is important, and how it can be managed. Built upon the authors’ extensive experience and with case studies covering companies from Tetley Tea to Singapore Airlines, this is a vital resource for students aiming to succeed in both their academic and professional lives.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eNew to this edition:\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eEmbedded critical reflections on all aspects of management combined with practical ‘management recommendations’, ensuring the textbook is highly relevant to current practicing managers while preparing students for their management careers post-study.\u003c\/li\u003e\n    \u003cli\u003eExtended chapter on innovation management in the service industries to reflect the increased importance of this sector.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWith a careful balance of both theory and practice, an improved structure, and a new and updated companion website, \u003cem\u003eInnovation Management\u003c\/em\u003e is the essential companion for upper-level undergraduate, postgraduate, and MBA students of innovation management.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47383876632812,"sku":"9781350337961","price":120.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/21291893482668.jpg?v=1773385008"}],"url":"https:\/\/bookhero.co.nz\/collections\/rick-mitchell.oembed","provider":"Book Hero","version":"1.0","type":"link"}