{"title":"Rick Gering","description":null,"products":[{"product_id":"the-book-of-eastbay-by-art-juedes-9798892790697","title":"The Book of Eastbay","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eSneakers are a $100 billion business and a global obsession that started in the pages of a catalogue called \u003ci\u003eEastbay\u003c\/i\u003e.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis is a startup story unlike most you've read, but as instructive and inspiring as any of the rest. It's the story of two entrepreneurs with $4,000 worth of track shoes stuffed into an AMC Gremlin who eventually launched a mail-order catalogue, \u003ci\u003eEastbay\u003c\/i\u003e, that became a bible and a cultural icon to Gen X and Millennial kids. The catalogue was such a powerful and authentic tastemaker that pro athletes swore by it and a burgeoning generation of sneakerheads coveted it.\u003c\/p\u003e\n\n\u003cp\u003eThis is also the story of a company ahead of its time that understood the affirming power and cultural significance of sneakers. A company that mastered the mail-order business we take for granted today before most of us understood it. A company that never wavered from its mission as it grew fast, suffered massive setbacks, then grew even faster until the catalogue reached tens of millions of kids across the world.\u003c\/p\u003e\n\n\u003cp\u003eAnd this is the story of Art and Rick, born two days apart, bonded by the company they founded together and by a lifelong friendship that's lasted throughout a tumultuous, heady, difficult, exhilarating, frustrating, and ultimately profoundly rewarding career. Together they built a business that mattered, with as talented and devoted a team as any leaders could hope for.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eEastbay\u003c\/i\u003e, a generation of kids were encouraged to dream big and dream often, which is just what the founders were doing all along. This is their story.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47933296017644,"sku":"9798892790697","price":65.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9798892790697-the-book-of-eastbay.jpg?v=1783864583"}],"url":"https:\/\/bookhero.co.nz\/collections\/rick-gering.oembed","provider":"Book Hero","version":"1.0","type":"link"}