{"title":"Richard Vidgen","description":"\u003cp\u003eRichard Vidgen specialises in insightful works that explore the intricate world of \u003cem\u003ebusiness analytics\u003c\/em\u003e. His books offer a clear and practical approach for readers eager to understand data-driven decision-making and its impact on modern business strategies.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for students and professionals alike, Vidgen's writing provides a comprehensive foundation in analytical methods within the context of education and reference. His work bridges theory and application, making complex concepts accessible and relevant.\u003c\/p\u003e","products":[{"product_id":"business-analytics-by-richard-vidgen-9781352007251","title":"Business Analytics","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThis exciting new textbook offers an accessible, business-focused overview of the key theoretical concepts underpinning modern data analytics. It provides engaging and practical advice on using the key software tools, including \u003cem\u003eSAS Visual Analytics\u003c\/em\u003e, \u003cem\u003eR\u003c\/em\u003e, and \u003cem\u003eDataRobot\u003c\/em\u003e, that are used in organisations to help make effective data-driven decisions.\u003c\/p\u003e\n\n\u003cp\u003eCombining theory with hands-on practical examples, this essential text includes cutting-edge coverage of new areas of interest, including social media analytics, design thinking, and the ethical implications of using big data. A wealth of learning features, including exercises, cases, online resources, and data sets, help students to develop analytic problem-solving skills.\u003c\/p\u003e\n\n\u003cp\u003eWith its management perspective on analytics and its coverage of a range of popular software tools, this is an ideal essential text for upper-level undergraduate, postgraduate, and MBA students. It is also ideal for practitioners wanting to understand the broader organisational context of big data analysis and to engage critically with the tools and techniques of business analytics.\u003c\/p\u003e\n\n\u003cp\u003eAccompanying online resources for \u003cem\u003eBusiness Analytics\u003c\/em\u003e can be found at bloomsburyonlineresources.com\/business-analytics. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47430209241324,"sku":"9781352007251","price":112.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781352007251.jpg?v=1774559398"}],"url":"https:\/\/bookhero.co.nz\/collections\/richard-vidgen.oembed","provider":"Book Hero","version":"1.0","type":"link"}