{"title":"Richard Shell","description":"\u003cp\u003eDiscover the insightful works of Richard Shell, a distinguished author in the realm of \u003cem\u003eBusiness \u0026amp; Entrepreneurship\u003c\/em\u003e. Known for his expertise in negotiation, persuasion, and influence, Shell combines academic rigor with practical guidance to empower readers with effective communication strategies.\u003c\/p\u003e\n\n\u003cp\u003eAmong his most acclaimed works is \u003cstrong\u003eThe Art of Woo\u003c\/strong\u003e, co-authored with Mario Moussa. This engaging book delves into the science of winning others over—essentially mastering the art of persuasion. Shell's approach is rooted in both research and real-world examples, offering readers valuable tools to enhance their professional interactions and negotiations.\u003c\/p\u003e\n\n\u003cp\u003eRichard Shell’s writing is characterised by its clarity and accessibility, making complex concepts understandable and applicable to everyday business dealings. Whether you're seeking to improve your negotiation skills or influence others effectively, Shell’s books provide the insights and strategies to succeed in the competitive world of business.\u003c\/p\u003e\n\n\u003cp\u003eExplore Richard Shell’s empowering collection today and elevate your strategic thinking and interpersonal skills.\u003c\/p\u003e","products":[{"product_id":"the-art-of-woo-by-richard-shell-9781906465223","title":"The Art of Woo","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eRichard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits readers best and how they can make the most of their natural strengths. The authors also share vivid stories from their experiences advising thousands of leaders, and stories about famous people like John D. Rockefeller, Andrew Carnegie, Andy Grove, and Bono.\u003c\/p\u003e\n\n\u003cp\u003eWhether introverted or extroverted, competitive or collaborative, intellectual or practical, \u003cem\u003eThe Art of Woo\u003c\/em\u003e strengthens persuasion skills for readers in business, academia, and other fields involving the use of influence.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854904152300,"sku":"9781906465223","price":37.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/4df837b072e20e1da3e799211bb6105b.jpg?v=1759263393"}],"url":"https:\/\/bookhero.co.nz\/collections\/richard-shell.oembed","provider":"Book Hero","version":"1.0","type":"link"}