{"title":"Richard  Petrizzi","description":null,"products":[{"product_id":"marketing-fashion-by-penny-gill-9798765109359","title":"Marketing Fashion","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWhile rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. \u003ci\u003eMarketing Fashion: A Cross-Cultural Perspective\u003c\/i\u003e, second edition, presents marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven products.\u003c\/p\u003e\n\n\u003cp\u003eUsing a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs. This includes topics such as:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eResearch, Relationships and Branding\u003c\/li\u003e\n    \u003cli\u003eProducts; Prices and Distribution\u003c\/li\u003e\n    \u003cli\u003eSales, Promotion, and Communications\u003c\/li\u003e\n    \u003cli\u003eCareers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eA brand-new Appendix on Careers helps students better identify potential jobs in the ever-evolving division of marketing. Readers will begin to understand how marketing impacts consumer and organisational buying behaviour, research, a diversified consumer base, product planning and positioning, pricing, supply chain management, wholesale, retail, and personal sales. Rooted in historical ideology with examples of classic marketing and fashion theories, readers will become well-rounded with practices as they relate to contemporary design.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eMarketing Fashion\u003c\/i\u003e, second edition explores in-depth contemporary issues such as technology, social media, market diversity, social responsibility and ethics, ecological production, and considers effective strategies for various economic climates. This text explores those who work in this area of fashion and explores opportunities for readers to pursue in the areas of marketing fashion products.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eNew to this Edition\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eUpdated Marketing Industry Spotlight Interviews\u003c\/li\u003e\n    \u003cli\u003eAll new Case Studies that explore real world examples\u003c\/li\u003e\n    \u003cli\u003eUpdated materials addressing digital platforms and the role of social media in marketing\u003c\/li\u003e\n    \u003cli\u003eNew Appendix on careers with sample resumes\u003c\/li\u003e\n    \u003cli\u003eNew marketing plan in the appendix to allow students to learn key campaign components\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cb\u003e\u003ci\u003eMarketing Fashion\u003c\/i\u003e STUDIO\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eStudy smarter with self-quizzes featuring scored results and personalised study tips\u003c\/li\u003e\n    \u003cli\u003eReview concepts with flashcards of terms and definitions and image identification\u003c\/li\u003e\n    \u003cli\u003eBranch out with links to curated online multi-media resources that bring chapter concepts to life\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cb\u003eInstructor Resources\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003ePowerPoint® presentations include images from the book and provide a framework for lecture and discussion\u003c\/li\u003e\n    \u003cli\u003eInstructor's Guide provides suggestions for using the text in the classroom and planning the course with sample syllabi, a test bank, and supplemental assignments\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":48010597761260,"sku":"9798765109359","price":219.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9798765109359-marketing-fashion.jpg?v=1785153028"}],"url":"https:\/\/bookhero.co.nz\/collections\/richard-petrizzi.oembed","provider":"Book Hero","version":"1.0","type":"link"}