{"title":"Richard Mosley","description":"\u003cp\u003eExplore the insightful world of Richard Mosley, an acclaimed author in the realm of Business \u0026amp; Entrepreneurship. Known for his expertise in employer branding, Mosley offers a wealth of knowledge that is both practical and transformative. His works serve as invaluable resources for business leaders, HR professionals, and anyone interested in the dynamics of workplace culture and brand development.\u003c\/p\u003e\n\n\u003cp\u003eAmong his notable contributions is \u003cem\u003eEmployer Branding For Dummies\u003c\/em\u003e, a comprehensive guide that breaks down complex concepts into easy-to-understand strategies. This book is perfect for those looking to enhance their company's reputation as an employer and attract top talent. With Mosley's guidance, readers can gain the tools they need to build a compelling employer brand that resonates in today's competitive job market.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are a seasoned executive or a budding entrepreneur, Richard Mosley's books provide actionable insights and practical advice to elevate your understanding of the business landscape. Dive into his collection and unlock the potential of effective employer branding.\u003c\/p\u003e","products":[{"product_id":"employer-branding-for-dummies-by-lars-schmidt-9781119071648","title":"Employer Branding For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eAttract the very best talent with a compelling employer brand!\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eEmployer Branding For Dummies\u003c\/em\u003e is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognised leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you the actionable advice and expert insight you need to build, scale, and measure a compelling brand.\u003c\/p\u003e\n\n\u003cp\u003eYou'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that align with specific talent and how to translate those traits into employer brand tactics that help you draw the right talent while repelling the wrong ones.\u003c\/p\u003e\n\n\u003cp\u003eYou'll learn how to build and maintain your own distinctive, credible employer brand and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003ePerfect your recruitment marketing\u003c\/li\u003e\n    \u003cli\u003eDevelop a compelling employer value proposition (EVP)\u003c\/li\u003e\n    \u003cli\u003eDemonstrate your employer brand ROI\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFace it: the very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. \u003cem\u003eEmployer Branding For Dummies\u003c\/em\u003e helps you hone in on your unique, compelling brand and get the people you need today.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46867429196012,"sku":"9781119071648","price":51.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/11663543482586.jpg?v=1759705806"}],"url":"https:\/\/bookhero.co.nz\/collections\/richard-mosley.oembed","provider":"Book Hero","version":"1.0","type":"link"}