{"title":"Reed K. Holden","description":"\u003cp\u003eReed K. Holden is a distinguished figure in the realm of business strategy and pricing, renowned for his expertise in helping companies achieve profitability through effective pricing strategies. His work is especially pertinent in today's competitive business environment where pricing is a crucial lever for success.\u003c\/p\u003e\n\n\u003cp\u003eHolden is the co-author of \u003cem\u003ePricing with Confidence\u003c\/em\u003e, a pivotal book that guides businesses in implementing robust pricing strategies with assurance and insights. This book is essential reading for entrepreneurs and business leaders eager to optimise their pricing approach, ensuring it aligns with both market dynamics and organisational goals.\u003c\/p\u003e\n\n\u003cp\u003eReed's contributions to the fields of Business and Entrepreneurship extend beyond book publishing; he has also been a prominent speaker and consultant, sharing his wealth of knowledge through various seminars and workshops. His work equips businesses with the tools to navigate the complexities of pricing, ultimately fostering long-term growth and sustainability.\u003c\/p\u003e\n\n\u003cp\u003eExplore Reed K. Holden's profound insights and start transforming your business strategy today with his expertly crafted literature.\u003c\/p\u003e","products":[{"product_id":"pricing-with-confidence-by-jeet-mukherjee-9781119910183","title":"Pricing with Confidence","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eNavigate Inflation, Keep Valuable Customers, Increase Profits\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eAs you read this, inflation is steadily and (not so) slowly eating into your profit margins. Simultaneously, your sales teams are using discounts and rebates as crutches to help them close sales, even as this habit threatens the profitability of your business.\u003c\/p\u003e\n\n\u003cp\u003eIn the newly revised second edition of \u003ci\u003ePricing with Confidence: Ten Rules for Increasing Profits and Staying Ahead of Inflation\u003c\/i\u003e, world-renowned pricing consultants and thought leaders Reed K. Holden and Jeet Mukherjee deliver a compelling argument against the conventional view that there is a tension between revenue growth and profit growth. In the book, you’ll learn how your firm can enjoy both even as it stays ahead of inflation.\u003c\/p\u003e\n\n\u003cp\u003eThe authors also explore:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eThe importance of a sound pricing strategy to protect profits\u003c\/li\u003e\n    \u003cli\u003eHow stellar analytics and quality metrics can help you set the perfect price\u003c\/li\u003e\n    \u003cli\u003eInnovation as the life blood of organizational growth\u003c\/li\u003e\n    \u003cli\u003eHow to set sales team and customer expectations, keep valuable customers, and achieve value from technology\u003c\/li\u003e\n    \u003cli\u003eBuilding your “selling backbone” to prepare for tough negotiations and draft profitable RFPs\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eA can’t-miss update to one of the most valuable pricing resources on the market today, \u003ci\u003ePricing with Confidence\u003c\/i\u003e belongs in the libraries of pricing managers, executives, founders, entrepreneurs, independent professionals, and anyone else expected to help their organisation grow revenues while simultaneously improving margins.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854786023660,"sku":"9781119910183","price":66.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/965d46dd1f4459b9e861ec0c84d4e0bd.jpg?v=1759265138"}],"url":"https:\/\/bookhero.co.nz\/collections\/reed-k-holden.oembed","provider":"Book Hero","version":"1.0","type":"link"}