{"title":"Ray Kroc","description":"\u003cp\u003eRay Kroc’s works provide an insider’s view into the world of business innovation and franchise development. His writing, exemplified by \u003cem\u003eGrinding It Out: The Making of McDonalds\u003c\/em\u003e, offers a detailed chronicle of entrepreneurial drive and the challenges of building a global brand.\u003c\/p\u003e\n\n\u003cp\u003eReaders interested in the intersection of ambition, leadership, and the growth of iconic enterprises will find Kroc’s stories both inspiring and instructive. His accounts shed light on the practical realities behind business success in the fast-paced world of entrepreneurship.\u003c\/p\u003e","products":[{"product_id":"grinding-it-out-the-making-of-mcdonalds-by-ray-kroc-9781250127501","title":"Grinding It Out: The Making of McDonalds","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\"He either enchants or antagonizes everyone he meets. But even his enemies agree there are three things Ray Kroc does damned well: sell hamburgers, make money, and tell stories.\" - from \u003cem\u003eGrinding It Out\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eFew entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires.\u003c\/p\u003e\n\n\u003cp\u003eBut even more interesting than Ray Kroc the businessman is Ray Kroc the man. Not your typical self-made tycoon, Kroc was fifty-two years old when he met the McDonald brothers and opened his first franchise. In \u003cem\u003eGrinding It Out\u003c\/em\u003e, you'll meet the man behind McDonald's, one of the largest fast-food corporations with over 32,000 stores worldwide.\u003c\/p\u003e\n\n\u003cp\u003eIrrepressible enthusiast, intuitive people-person, and born storyteller, Kroc will fascinate and inspire you on every page.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Macmillan Publishers New Zealand Ltd","offers":[{"title":"Default Title","offer_id":47401890775276,"sku":"9781250127501","price":29.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/71v31iueILL._SL1500.jpg?v=1773803548"}],"url":"https:\/\/bookhero.co.nz\/collections\/ray-kroc.oembed","provider":"Book Hero","version":"1.0","type":"link"}