{"title":"Ratnakar Dev","description":"\u003cp\u003eWelcome to the Ratnakar Dev collection, where innovation meets entrepreneurship. Dive into the groundbreaking works of Ratnakar Dev, an esteemed author renowned for his insightful contributions to the realms of \u003cem\u003eBusiness\u003c\/em\u003e and \u003cem\u003eEntrepreneurship\u003c\/em\u003e.\u003c\/p\u003e\n\n\u003cp\u003eRatnakar Dev's writing primarily bridges the gap between technology and business strategy. His works, including the noteworthy title \u003cem\u003eneuroAI\u003c\/em\u003e, offer a profound exploration of how artificial intelligence is reshaping modern enterprises. These books are essential for forward-thinking business leaders and innovative entrepreneurs who aspire to leverage AI for strategic advantage.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're an established entrepreneur or paving your path in the business world, Ratnakar Dev's collection provides invaluable knowledge and practical strategies to fuel your journey.\u003c\/p\u003e\n\n\u003cp\u003eExplore this category to deepen your understanding of AI's transformative power in the business landscape, guided by the expertise of one of today's most insightful thinkers in the field.\u003c\/p\u003e","products":[{"product_id":"neuroai-by-a-k-pradeep-9781394261963","title":"neuroAI","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eIt is the most powerful revolution of this century.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eNeuroscience-powered GenAi enables massive impact on everything from medicine to marketing, entertainment to education, flavours to fragrances, and much more. Simply by blending cutting-edge neuroscience with bleeding-edge GenAi, it puts humanity back at the centre of GenAi.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eneuroAi: Winning the Minds of Consumers with Neuroscience Powered GenAi\u003c\/em\u003e is the master guide for everyone seeking to understand this breakthrough technology; what it is, how it works, and most especially how to put it to work for competitive advantage in the marketplace.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eneuroAi\u003c\/em\u003e combines learnings from advanced neuroscience with deep GenAi expertise and practical how-to's. This is a 'force multiplier,' enabling readers to gain the fullest understanding of how to apply neuroscience-powered GenAi to appeal most effectively to the hidden driver of 95% of consumer behaviour: the non-conscious mind. Innovators, creatives, and corporate executives now have a blueprint of how to unleash \u003cem\u003eneuroAi\u003c\/em\u003e at scale in the enterprise. The focus is on “Top Line Growth”—building and growing revenues while exciting and winning consumers.\u003c\/p\u003e\n\n\u003cp\u003eWritten by Dr. A. K. Pradeep and his team of experts at Sensori.ai, the world's only firm combining advanced neuroscience learnings with GenAi, \u003cem\u003eneuroAi\u003c\/em\u003e features a primer on neuroscience, GenAi, and the core memory structures and functions of the human brain. Dr. Pradeep's original book, \u003cem\u003eThe Buying Brain,\u003c\/em\u003e broke new ground by bringing neuroscience into marketing. \u003cem\u003eneuroAi\u003c\/em\u003e continues this innovative journey even farther now by combining advanced neuroscience with GenAi.\u003c\/p\u003e\n\n\u003cp\u003eThe book explores key topics including:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eHow the non-conscious mind interacts with GenAi to trigger the most relevant and impactful consumer responses\u003c\/li\u003e\n    \u003cli\u003eKey learnings from teen brains, boomer brains, mummy brains, and middle-aged brains that GenAi must be aware of\u003c\/li\u003e\n    \u003cli\u003eActivating desireGPT, the brain's desire framework, to strongly drive purchase intent and brand loyalty\u003c\/li\u003e\n    \u003cli\u003eHow TV shows, movies, and music can achieve higher ratings by applying neuroscience-powered GenAi to writing scripts and dialogues\u003c\/li\u003e\n    \u003cli\u003eCreating fragrances and flavours using \u003cem\u003eneuroAi\u003c\/em\u003e\n\u003c\/li\u003e\n    \u003cli\u003eHow a wide range of consumer product categories worldwide apply neuroscience-powered GenAi to foster innovation, spur sales, and build brands\u003c\/li\u003e\n    \u003cli\u003eBuilding scalable capability in \u003cem\u003eneuroAi\u003c\/em\u003e within the enterprise\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFor business leaders and all who seek expert insight and practical guidance on how to harness this astounding technology with maximum effect for business and personal success, \u003cem\u003eneuroAi\u003c\/em\u003e serves as an inspiring and accessible resource for successful marketing in the Age of the Machine.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854706561260,"sku":"9781394261963","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781394261963.jpg?v=1759252501"}],"url":"https:\/\/bookhero.co.nz\/collections\/ratnakar-dev.oembed","provider":"Book Hero","version":"1.0","type":"link"}