{"title":"Randy Deutsch","description":"\u003cp\u003e\u003cstrong\u003eRandy Deutsch\u003c\/strong\u003e explores the intersection of creativity and professional practice with a focus on architecture and design. His works, such as \u003cem\u003eAdapt As An Architect\u003c\/em\u003e, offer insightful perspectives on adapting to change and thriving in evolving creative industries.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect a thoughtful examination of modern challenges and strategies that empower creatives to become impactful leaders and innovators. The collection reflects a deep engagement with arts and culture through the lens of professional growth and collaboration.\u003c\/p\u003e","products":[{"product_id":"adapt-as-an-architect-by-randy-deutsch-9781859469514","title":"Adapt As An Architect","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe middle of an architect's career can provide a turning point for a bright future or be a directionless hinterland. How is it for you? Are you where you want to be? Have you been forced off your preferred path by unforeseen circumstances, or are you drifting?\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eAdapt As An Architect\u003c\/i\u003e provides hope and direction. It is a crucial compass for design professionals, seeking to navigate the vast heart of the architect’s journey. It serves as a roadmap – a career GPS – with options for architects getting from where they are today to where they want to be.\u003c\/p\u003e\n\n\u003cp\u003eThe focus of this upbeat, engaging book is on how you can remain rejuvenated and resilient without losing sight of the value of your acquired knowledge and expertise.\u003c\/p\u003e\n\n\u003cp\u003eBy signposting how you can maintain your relevance, doing what you do today, but better and smarter, it also suggests how you can reinvent yourself by doing something different but not too different. It provides the much-needed guidance and support that is often missing once you’ve gained some experience in the profession and are left to your own devices. It means that you won’t be left to navigate those mid-career years on your own.\u003c\/p\u003e\n\n\u003cp\u003eDeutsch draws insights from a wide range of international practices including:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eGensler\u003c\/li\u003e\n    \u003cli\u003eHDR Architecture\u003c\/li\u003e\n    \u003cli\u003ePerkins\u0026amp;Will\u003c\/li\u003e\n    \u003cli\u003eShepley Bulfinch\u003c\/li\u003e\n    \u003cli\u003eSkidmore, Owings \u0026amp; Merrill\u003c\/li\u003e\n    \u003cli\u003eSmithGroup\u003c\/li\u003e\n    \u003cli\u003eStudio Gang\u003c\/li\u003e\n    \u003cli\u003eZGF Architects\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47604896825580,"sku":"9781859469514","price":77.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781859469514-adapt-as-an-architect.jpg?v=1778114941"},{"product_id":"superusers-by-randy-deutsch-9780815352600","title":"Superusers","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eDesign technology is changing both architectural practice and the role of the architect and related design professionals. With new technologies and work processes appearing every week, how can practitioners be expected to stay on top and thrive? In a word, \u003ci\u003eSuperusers\u003c\/i\u003e.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eSuperusers: Design Technology Specialists and the Future of Practice\u003c\/i\u003e will help you identify who they are, the value they provide, how you can attract and retain them, and become one; what career opportunities they have, what obstacles they face, and how to lead them. Written by Randy Deutsch, a well-known expert in the field, this is the first-ever guide to help current and future design professionals succeed in the accelerating new world of work and technology.\u003c\/p\u003e\n\n\u003cp\u003eProviding proven, practical advice, the book features:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eUnique, actionable insights from design technology leaders in practice worldwide\u003c\/li\u003e\n    \u003cli\u003eThe impacts of emerging technology trends such as generative design, automation, AI, and machine learning on practice\u003c\/li\u003e\n    \u003cli\u003eProfiles of those who provide 20% of the effort but achieve 80% of the results, and how they do it\u003c\/li\u003e\n    \u003cli\u003eWhat will help firms get from where they are today to where they need to be, to survive and thrive in the new world of design and construction\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eRevealing the dramatic impact of technology on current and future practice, \u003ci\u003eSuperusers\u003c\/i\u003e shows what it means to be an architect in the 21st century. Essential reading for students and professionals, the book helps you plan for and navigate a fast-moving, uncertain future with confidence.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47607836442860,"sku":"9780815352600","price":86.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780815352600-superusers.jpg?v=1778175468"}],"url":"https:\/\/bookhero.co.nz\/collections\/randy-deutsch.oembed","provider":"Book Hero","version":"1.0","type":"link"}