{"title":"Raj Aseervatham","description":"\u003cp\u003eRaj Aseervatham offers insightful perspectives on the evolving landscape of business and leadership. His work, including titles like \u003cem\u003eLeading Tomorrow\u003c\/em\u003e, explores the challenges and opportunities faced by modern entrepreneurs and managers.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect a thoughtful combination of strategic guidance and forward-looking ideas designed to inspire effective leadership and sustainable growth in dynamic markets.\u003c\/p\u003e","products":[{"product_id":"leading-tomorrow-by-raj-aseervatham-9780367367596","title":"Leading Tomorrow","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eMaintaining good business leadership in a world of rapidly changing expectations levied by customers, investors, society, governments, and employees is a challenge. These stakeholders are increasingly making choices about if or how they support businesses – through the purchase of their products and services, shareholdings and financing, regulatory approvals, and even experiences working for them – based on not just what a business does, but how it does it.\u003c\/p\u003e\n\n\u003cp\u003eWe are seeing shifts in stakeholder sentiments that manifest in a greater expectation that businesses work with society in addressing society’s contemporary concerns. This greater good that businesses bring is rewarded by a greater brand awareness, connection, and loyalty, which in turn provides businesses with an underlying strategic advantage over the competition with its customers, investors, and other stakeholders. But this greater good cannot be faked with PR and bought media; in an increasingly connected world populated by an increasingly savvy millennial stakeholder base, authentic leadership and its ability to effect cultural shifts in the DNA of businesses is essential. Failure to do so will likely result in shorter and less successful tenures of Board members and C-suite leaders as this business trend spreads.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eLeading Tomorrow\u003c\/em\u003e looks at how the emerging generation of leaders must change paradigms and transform their employees to do more than just operate a business. It examines how to effect culture shifts that are necessary to innovate businesses so that they simultaneously meet market needs while meeting stakeholder expectations on concerns as varied as ethical business conduct, labour practices, climate change, responsible use of diminishing natural resources, and contribution to socio-economic challenges in their market catchments. These are perspectives and skills that are still glossed over by academic and professional institutions as they develop the leaders of the future.\u003c\/p\u003e\n\n\u003cp\u003eEssentially, this book:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eArticulates the strategic business case for doing good in a good business; the why, and where this trajectory is leading.\u003c\/li\u003e\n  \u003cli\u003eProvides strategies to lead authentically on the array of issues that provide key stakeholders – customers, investors, governments, and employees – with a greater reason to engage with and build loyalty to the business.\u003c\/li\u003e\n  \u003cli\u003eProvides strategies to energise and spark innovation among employees in an organisation on these issues so that transformative power is harnessed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47606348906732,"sku":"9780367367596","price":259.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780367367596-leading-tomorrow.jpg?v=1778152723"}],"url":"https:\/\/bookhero.co.nz\/collections\/raj-aseervatham.oembed","provider":"Book Hero","version":"1.0","type":"link"}