{"title":"Professor Pierre-Yves Donzé","description":"\u003cp\u003e\u003cstrong\u003eProfessor Pierre-Yves Donzé\u003c\/strong\u003e explores the intersections of commerce, culture, and history, offering insights into how European arts and industries have shaped global markets. His works provide a thoughtful examination of economic and cultural trends, with a focus on historical contexts and their modern-day implications.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect engaging studies that blend business history with cultural analysis, illuminating the ways societies connect through trade and innovation. His scholarship appeals to those interested in the broader narratives behind Europe’s influence on the world stage.\u003c\/p\u003e","products":[{"product_id":"selling-europe-to-the-world-by-professor-pierre-yves-donze-9781350335783","title":"Selling Europe to the World","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eChanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalised material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'Oréal or new start-ups such as Richard Mille.\u003c\/p\u003e\n\n\u003cp\u003eHow and why did these companies succeed? How did they manage to transform a sector previously dominated by small family firms into a global big business?\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eSelling Europe to the World\u003c\/i\u003e presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essential book for understanding the success of the contemporary luxury industry.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47464198963436,"sku":"9781350335783","price":51.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781350335783-selling-europe-to-the-world.jpg?v=1775042093"}],"url":"https:\/\/bookhero.co.nz\/collections\/professor-pierre-yves-donze.oembed","provider":"Book Hero","version":"1.0","type":"link"}