{"title":"Professor Peyton Paxson","description":"\u003cp\u003eProfessor Peyton Paxson’s works explore the dynamic fields of mass communications and media studies with clarity and insight. Readers can expect thoughtful analysis and comprehensive overviews that illuminate the complex interactions between media, culture, and society.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for students and educators alike, this collection offers valuable perspectives grounded in contemporary research, making it a vital resource within \u003cem\u003eEducation \u0026amp; Reference\u003c\/em\u003e. Paxson’s writing emphasises both theory and practical understanding, inviting deeper engagement with the ever-evolving media landscape.\u003c\/p\u003e","products":[{"product_id":"mass-communications-and-media-studies-by-professor-peyton-paxson-9781501329982","title":"Mass Communications and Media Studies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eMass Communications and Media Studies: An Introduction, 2nd edition\u003c\/em\u003e is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media.\u003c\/p\u003e\n\n\u003cp\u003eDivided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors.\u003c\/p\u003e\n\n\u003cp\u003eHe begins each chapter with a list of the current issues and trends concerning the chapter’s topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking.\u003c\/p\u003e\n\n\u003cp\u003eMore than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going ‘viral’, interactive advertising, TV industry consolidation, ‘the internet of things’, conflicting ideas of net neutrality and their continuing implications in a more-connected world.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47471111700716,"sku":"9781501329982","price":51.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781501329982-mass-communications-and-media-studies.jpg?v=1775234557"}],"url":"https:\/\/bookhero.co.nz\/collections\/professor-peyton-paxson.oembed","provider":"Book Hero","version":"1.0","type":"link"}