{"title":"Professor Matthew Cobb","description":"\u003cp\u003eWelcome to the collection of works by \u003cem\u003eProfessor Matthew Cobb\u003c\/em\u003e, a distinguished author and scientist renowned for his compelling contributions to the realm of Science \u0026amp; Nature. With a knack for weaving complex scientific concepts into accessible narratives, Professor Cobb's books are a treasure trove for anyone keen on delving into the profound world of genetics and neuroscience.\u003c\/p\u003e\n\n\u003cp\u003eAmong his notable works, \u003cem\u003eThe Genetic Age\u003c\/em\u003e offers an enlightening exploration of the revolutionary impact genetics has on our lives, tracing its implications and understanding in today's modern world. Meanwhile, \u003cem\u003eThe Idea of the Brain\u003c\/em\u003e meticulously charts the historical journey of neuroscience, presenting the brain’s story from ancient philosophical musings to cutting-edge research.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are a science enthusiast or just beginning your journey into these fascinating subjects, Professor Matthew Cobb's writings serve as an engaging guide to understanding the intricacies of the natural world. Each page promises to intrigue, inform, and inspire curiosity about the science that shapes our existence.\u003c\/p\u003e","products":[{"product_id":"the-idea-of-the-brain-by-professor-matthew-cobb-9781781255902","title":"The Idea of the Brain","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eLonglisted for the 2020 Baillie Gifford Prize\u003c\/p\u003e\n\n\u003cp\u003eThis is the story of our quest to understand the most mysterious object in the universe: the human brain.\u003c\/p\u003e\n\n\u003cp\u003eToday we tend to picture it as a computer. Earlier scientists thought about it in their own technological terms: as a telephone switchboard, or a clock, or all manner of fantastic mechanical or hydraulic devices. Could the right metaphor unlock its deepest secrets once and for all?\u003c\/p\u003e\n\n\u003cp\u003eGalloping through centuries of wild speculation and ingenious, sometimes macabre anatomical investigations, scientist and historian Matthew Cobb reveals how we came to our present state of knowledge. Our latest theories allow us to create artificial memories in the brain of a mouse, and to build AI programmes capable of extraordinary cognitive feats. A complete understanding seems within our grasp.\u003c\/p\u003e\n\n\u003cp\u003eBut to make that final breakthrough, we may need a radical new approach. At every step of our quest, Cobb shows that it was new ideas that brought illumination. Where, he asks, might the next one come from? What will it be?\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46554091323628,"sku":"9781781255902","price":34.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/5259643482822.jpg?v=1750083737"},{"product_id":"the-genetic-age-by-professor-matthew-cobb-9781788167017","title":"The Genetic Age","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eA TIMES ENVIRONMENT AND SCIENCE BOOK OF THE YEAR 2022\u003c\/p\u003e\n\n\u003cp\u003e'The ideal guide to what is not just a fiendishly complex area of science but also an ethical minefield' \u003ci\u003eMail on Sunday\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003eA new gene editing technology, invented just seven years ago, has turned humanity into gods. Enabling us to manipulate the genes in virtually any organism with exquisite precision, CRISPR has given scientists a degree of control that was undreamt of even in science fiction.\u003c\/p\u003e\n\n\u003cp\u003eBut CRISPR is just the latest, giant leap in a long journey to master genetics. \u003ci\u003eThe Genetic Age\u003c\/i\u003e shows the astonishing, world-changing potential of the new genetics and the possible threats it poses, sifting between fantasy and the reality when it comes to both benefits and dangers.\u003c\/p\u003e\n\n\u003cp\u003eBy placing each phase of discovery, anticipation and fear in the context of over fifty years of attempts to master the natural world, Matthew Cobb, the Baillie-Gifford-shortlisted author of \u003ci\u003eThe Idea of the Brain\u003c\/i\u003e, weaves the stories of science, history and culture to shed new light on our future. With the powers now at our disposal, it is a future that is almost impossible to imagine - but it is one we will create ourselves.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46833635688684,"sku":"9781788167017","price":36.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/18199213482824.jpg?v=1758470819"}],"url":"https:\/\/bookhero.co.nz\/collections\/professor-matthew-cobb.oembed","provider":"Book Hero","version":"1.0","type":"link"}