{"title":"Professor Kimberly A. Whitler","description":"\u003cp\u003eDiscover the insightful work of \u003cem\u003eProfessor Kimberly A. Whitler\u003c\/em\u003e, an esteemed author whose expertise lies in the realms of business strategy and marketing. With a career spanning industry, academia, and consulting, Professor Whitler brings a unique perspective to her writings, offering invaluable insights for both budding entrepreneurs and seasoned business professionals.\u003c\/p\u003e\n\n\u003cp\u003eHer notable book, \u003cem\u003ePositioning for Advantage\u003c\/em\u003e, serves as a guiding light for those looking to make their mark in the competitive business landscape. Combining evidence-based research with actionable strategies, Professor Whitler provides readers with the tools necessary to achieve and maintain a strategic edge.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for anyone keen on understanding the nuances of business positioning and competitive advantage, Professor Whitler's works are a treasure trove of knowledge. Whether you're just starting in the world of entrepreneurship or seeking to enhance your current strategy, these books are a must-read. Explore the collection today and unlock the potential to drive your business forward.\u003c\/p\u003e","products":[{"product_id":"positioning-for-advantage-by-professor-kimberly-a-whitler-9780231189002","title":"Positioning for Advantage","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eMost of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—those that deliver on some important, relevant dimension better than others. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the \"theory-doing gap\"—understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003ePositioning for Advantage\u003c\/i\u003e is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. Introducing seven tools—from strategic positioning concepts to strategy mapping to influencer maps—Whitler provides templates, frameworks, and step-by-step processes to build and manage growth brands that achieve positional advantage.\u003c\/p\u003e\n\n\u003cp\u003eThis book presents real-world scenarios, helping readers activate tools to increase skill in creating brands that achieve positional advantage. Brimming with insights for students and professionals alike, \u003ci\u003ePositioning for Advantage\u003c\/i\u003e helps aspiring C-level leaders understand not only what superior branding looks like but also how to make it come to life.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854774161644,"sku":"9780231189002","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9c59f7c74698dc6c725fd5fb0c107f37.jpg?v=1759265276"}],"url":"https:\/\/bookhero.co.nz\/collections\/professor-kimberly-a-whitler.oembed","provider":"Book Hero","version":"1.0","type":"link"}