{"title":"Professor Joshua Paul Dale","description":"\u003cp\u003eWelcome to our collection featuring the works of \u003cem\u003eProfessor Joshua Paul Dale\u003c\/em\u003e, an author renowned for his insightful contributions to the \u003cstrong\u003eScience \u0026amp; Nature\u003c\/strong\u003e genre. Dive into a world where complex scientific concepts are made accessible and engaging, perfect for readers who enjoy exploring the intricacies of human behaviour and the natural world.\u003c\/p\u003e\n\n\u003cp\u003eAmong his notable works is \u003cem\u003eIrresistible\u003c\/em\u003e, a fascinating exploration of the latest scientific research that examines the power of human attraction and the biological forces that drive it. Through meticulously researched content and a compelling narrative style, Professor Dale invites you to unravel the mysteries of what makes something truly appealing.\u003c\/p\u003e\n\n\u003cp\u003eDesigned for curious minds, this collection not only enlightens but also inspires readers to look at the wonders of science and nature from a fresh perspective. Immerse yourself in the enlightening world crafted by Professor Joshua Paul Dale, and discover how his works bridge the gap between academic understanding and everyday curiosity.\u003c\/p\u003e","products":[{"product_id":"irresistible-by-professor-joshua-paul-dale-9781800818255","title":"Irresistible","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWhy are some things cute, and others not? What happens to our brains when we see something cute? And how did cuteness go global, from Hello Kitty to Disney characters?\u003c\/p\u003e\n\n\u003cp\u003eCuteness is an area where culture and biology get tangled up. Seeing a cute animal triggers some of the most powerful psychological instincts we have—the ones that elicit our care and protection—but there is a deeper story behind the broad appeal of Japanese cats and saccharine greetings cards.\u003c\/p\u003e\n\n\u003cp\u003eJoshua Paul Dale, a pioneer in the burgeoning field of cuteness studies, explains how the cute aesthetic spread around the globe, from pop brands to Lolita fashion, kids' cartoons, and the unstoppable rise of Hello Kitty. \u003cem\u003eIrresistible\u003c\/em\u003e delves into the surprisingly ancient origins of Japan's kawaii culture and uncovers the cross-cultural pollination of the globalised world. If adorable things really do rewire our brains, it can help answer some of the biggest questions we have about our evolutionary history and the mysterious origins of animal domestication.\u003c\/p\u003e\n\n\u003cp\u003eThis is the fascinating cultural history of cuteness, and a revealing look at how our most powerful psychological impulses have remade global style and culture.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46854619529452,"sku":"9781800818255","price":39.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/68f17779e16849ab80f781a24f1d8632.jpg?v=1759267445"}],"url":"https:\/\/bookhero.co.nz\/collections\/professor-joshua-paul-dale.oembed","provider":"Book Hero","version":"1.0","type":"link"}