{"title":"Prof. Nigel Cross","description":"\u003cp\u003e\u003cstrong\u003eProf. Nigel Cross\u003c\/strong\u003e offers insightful explorations into the creative processes behind design and innovation. His works delve into the principles of \u003cem\u003edesign thinking\u003c\/em\u003e, illuminating the relationship between creativity, problem-solving, and practical application in the arts and culture sphere.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect thoughtful analysis and clear guidance on how design shapes the world around us, making these books essential for anyone interested in understanding the craft of design from an academic yet accessible perspective.\u003c\/p\u003e","products":[{"product_id":"design-thinking-by-prof-nigel-cross-9781350305069","title":"Design Thinking","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eDesign Thinking\u003c\/i\u003e is the core creative process for any designer; this book explores and explains this apparently mysterious design ability. This new edition is a completely revised, updated and extended version of a classic text.\u003c\/p\u003e\n\n\u003cp\u003eFocusing on what designers actually do when they are designing, the book is structured around a series of in-depth case studies of the work of outstanding and expert designers, interwoven and developed with commentary and comparison. The coverage reflects the breadth of design from architecture to engineering, consumer products to communications, and from individual designing to teamwork and collaborative designing.\u003c\/p\u003e\n\n\u003cp\u003eThe scale of designing ranges from Formula One racing cars to city commuting cars, locomotives to bicycles, sewing machines to litter bins and lemon squeezers. The book is based on evidence from observation and investigation of design practice, providing insights into and understanding of design thinking, and the development of design ability from novice to expert.\u003c\/p\u003e\n\n\u003cp\u003eThis second edition of \u003ci\u003eDesign Thinking: Understanding How Designers Think and Work\u003c\/i\u003e offers an overview from one of design’s most experienced and influential scholars. Nigel Cross goes to the heart of what it means to think and work as a designer. It is an ideal guide for anyone who wants to become a designer or to know how good designers work in the field of contemporary design.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47430569787628,"sku":"9781350305069","price":43.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781350305069.jpg?v=1774559038"}],"url":"https:\/\/bookhero.co.nz\/collections\/prof-nigel-cross.oembed","provider":"Book Hero","version":"1.0","type":"link"}